Bachelor's degree or equivalent practical experience.
8 years of experience in digital advertising sales, product marketing or product management.
8 years overall experience in ads research, measurement, or analytics
2 years of experience directly related to Marketing Mix Modeling
Established experience and relationships with 3rd party MMM providers
Media (or Marketing) Mix Modeling experience, having worked with or for an MMM vendor, or with advertisers who use MMM or other ROI/ROAS measurement solutions
Working knowledge in advertising effectiveness and the brand measurement ecosystem; experience in at least one additional area of sales effectiveness, brand health/tracking or audience measurement beyond Marketing Mix recommended