Marketing Manager, Energy

Toronto, ON

Experience Required
Employment Type
Work Schedule

Job Description

Location: Remote in Canada

We're a rapidly growing global tech company headquartered in the heart of downtown Toronto with offices in Toronto, Canada and Leeds, UK (and remote ecopeeps in the US). We get to work with some of North America and UK's leading professionals. Our colleagues are proud to bring their authentic selves to work, confident that what we do is grounded in a greater purpose. We're always looking for curious, talented, and passionate people to join our team.

You will be joining an amazing team of energy professionals and marketers that exude authenticity, creativity, and are focused on delivering impact. We will challenge you to learn and grow to your fullest, push you to amplify what matters to our clients, customers, their family and the planet -and we expect that you will push us to do the same.

You are a strategic, analytical and enthusiastic individual that thrives on developing, executing, and refining marketing plans and you're passionate about the North American energy sector.

You will develop marketing strategies to increase adoption of our technology, support new product and services launches, coordinate advertising campaigns to increase the awareness and conversion of rebate programs, oversee product promotions and contribute to developing a promotional pricing and execution strategy, and help us communicate to the industry the exceptional things we're doing. For all facets of the role, you will be analyzing and reporting on the results to make strategic recommendations to the Marketing and Energy departments on an on-going basis.

How You'll Make an Impact:

  • Work in conjunction with our Energy leadership team to develop and nurture both new and existing partnerships and launch new programs and services across the North American energy channel.
  • Initiate, develop, coordinate, and implement strategic hardware & services marketing programs with our utility marketplace partners, as well as in strategic energy markets across North America where substantial rebate opportunities exists to drive adoption of our product
  • Act as a brand champion internally for ecobee Energy to educate, inform and secure needed resourcing and support for Energy team initiatives and marketing campaigns
  • Lead the pitching, briefing, resource procurement and project management process for Energy team marketing initiatives in coordination with the larger ecobee marketing team (Digital, Communications & Creative)
  • Work closely with the Base Communications and Product team to build relevant and timely communications for both our utility clients, and the end consumer
  • Conduct research and analysis as it relates to customers, industry trends, market conditions, and competitors to strengthen ecobee's offering with Utility partners and end This will involve developing a deep understanding of ecobee's core customer personas.
  • Lead the Energy team's B2B marketing strategy and execution across the Utility sector through trade shows, content development & sponsorship, energy association participation and other B2B marketing efforts.
  • Objectively evaluate programs for ROI against their individual objectives, and capture and share-out learnings to continuously improve performance.
  • Support internal marketing reporting efforts for both seasonal promotions and quarterly channel performance
  • Assist in management of the energy marketing and sales budget and share responsibility for the Energy Sales Profit & Loss Statement

Job Requirements
What You'll Bring to the Table:

Previous experience in a brand or channel marketing program
Comfortable in an extremely fast paced and dynamic working environment
You can confidently work independently to dig into problems and find the answers you need
Proven track record of working with cross functional groups and departments
Flexible, able to work in a fluid environment and pivot when required
Strong written, organizational, communication and oral presentation skills
Strong ability to build and present a case/rationale to gain alignment behind a decision
You are a creative and innovative thinker
You're comfortable forging and sustaining strong internal/external business relationships
Energy industry experience is an asset, though not a requirement
If you are located remotely (i.e. outside of the Greater Toronto Area), some travel to the ecobee head office in Toronto will be required (approximately once per quarter)
Just so you know: The hired candidate will be required to complete a background check.
With ecobee, you'll have the opportunity to:

Be part of something big: Get to work in a fresh, dynamic, and ever-growing industry.
Make an environmental difference: Make a sustainable impact while on your daily job, and after it through programs like ecobee acts.
Expand your career: Learn with our in-house learning enablement team, grow with our quarterly hackathons, and enjoy our generous professional learning budget.
Put people first: Benefit from competitive salaries, health benefits, and a progressive Parental Top-Up Program (75% top-up or five bonus days off).
Our people are empowered to take ownership of their schedules with workflows that allow for flexible hours. Based on your job, you have an option of office, hybrid or fully remote work. It is our top priority to keep employees safe.
As we continue to take measures to keep employees safe in our offices, we have adopted a mandatory vaccine policy to be present in the physical Toronto office or other ecobee sponsored events in Ontario as of November 1, 2021. As such, to be in our office, it is required to acknowledge a formal attestation and submit accompanying proof of vaccination status. For the foreseeable future, we will be conducting our interviews and onboarding sessions through video. New team members will also be starting remotely, with all necessary equipment provided and shipped to them.