Marketing Director

Quebec City, QC

Experience Required
Employment Type
Work Schedule

Job Description

HI Canada - Quebec & Ontario Region is your next challenge, join the team! From the promotional strategy to the development of our hostels, you will have plenty of challenges.

Challenges and responsabilities

Under the supervision of the Executive Director, you will be responsible for developing and coordinating the execution of marketing strategies for HI Canada - Quebec & Ontario Region. The main objectives of this position are: to increase occupancy rates for the region's owned hostels, to promote HI within the region, and to work with other regions to implement national strategies to promote the HI Canada brand.

Contribute to the strategy of the association

  • Develop and implement the marketing strategies of the regional strategic plan in collaboration with senior management
  • Develop an annual marketing action plan and be responsible for reports evaluating the impact and areas for improvement
  • Prepare the regional marketing budget and collaborate in the creation of the national budget
  • Develop sales strategies and policies in collaboration with hostel management, revenue management and group department

Expand the HI Canada Brand

  • Develop strategies to promote the brand image and its application within the hostels
  • Ensure the alignment and implementation of the brand image in our hostels and in all HI hostels in Canada
  • Ensure an optimal online presence of the owned hostels
  • Participate in various committees and working groups to represent the vision and interests of the organization and the objectives of the Quebec & Ontario Region
  • Participate in the development and oversee the social media strategies of regionally owned hostels, and coordinate training
  • Ensure the production of promotional material, posters and internal documents, by following the guidelines of the brand image

Build and maintain strong relationships with partners

  • Establish new strategic partnerships at the local, regional and national levels
  • Prepare fares, in partnership with the revenue manager and hostel management, and drafts contracts for tour operators and travel agencies
  • Work closely with the Content Strategist to implement strategies to increase awareness of HI Canada's network.
  • Supervise and train the marketing team, monitor performance and proceed to hiring
Job Requirements
This opportunity is for YOU if you have

An excellent command of French and English, both written and spoken
An interest in managing a small team
A great autonomy, a sense of initiative and resourcefulness
Versatility and the ability to manage several projects at the same time
Good stress and organizational management
An understanding of the stakes related to positioning and brand image
A good knowledge of the world of content creators and influence campaigns
The ability to use email/newsletter software (e.g. Mailchimp)
A deep understanding of the tourism and youth hostel environment
Strong ability to implement social media strategies


Minimum of 3 years experience in a marketing management position
An undergraduate degree in marketing, communications or a related field
Experience in team management (an asset)
Previous experience in the hotel and/or tourism industry
On the lookout for the latest trends and best practices in marketing
Knowledge of reservation platforms (e.g. OTAs)
Knowledge of Adobe suite software (an asset)
Ability to use CMS (e.g. Wordpress, Craft, etc.)
Results-oriented, innovative and team-oriented


Full time (flexible hours) | 40 hours per week
Start date | February 2021
Workplace | Metro Côte-des-Neiges (job currently remote working)
Salary | Between $50,000 and $56,000 depending on experience
Group Insurance and Retirement Savings Plan
Corporate cell phone and fixed amount for Internet*