Marketing Associate

Toronto, ON
Canada

Industry
Banking / Financial Services
Experience Required
Yes
Degree Required
Yes
Employment Type
Employee
Work Schedule
Full-Time

Job Description
The Marketing Associate role supports the business and its clients by ensuring that Marketing related activities such as Lead Generation, Learner Query Support, Campaign Management, Marketing Tool (Marketo) management, Analytics and Sales support are timely and in growth of the business.

The position holder must have the ability to communicate clearly with clients and within Moody’s. The position holder will be responsible for the following:
  • Managing inbound leads is a key responsibility of this role. This will include responding to emails and supporting B2C leaners in their decision to register for one of our public instructor led sessions.
  • Create weekly emails and set up in Marketo in support of Lead Generation.
  • Support Social Media activities as required.
  • Produce weekly, monthly & YTD reports for Sales and Management..
  • Work with external Marketing agency to review campaign performance and enhancements.
  • Work with Internal Teams and Sales on Upcoming Campaigns and co-ordinate creation of sales collateral.
  • Work with Web Support team to update Products, Product Cards, Certificates and other Client Facing Publications.
  • Work on Virtual Instructor Led Campaigns on a Quarterly basis. This includes website updates, email campaign, google ad and social media campaigns.
  • Support any Webinar related activities.
  • Work with internal team to review Public Seminar session performance and recommend schedules for the following year.
  • Work on accreditation related activities for the Banking OU
 
Job Requirements
Qualifications:

Bachelor’s in Marketing or Marketing related field.
B2B and B2C product marketing experience
Proven ability to develop and implement marketing strategies
Strong written and verbal communication skills who can also write copy, with strong attention to detail
Proven ability to manage multiple projects simultaneously, delivering each on time and on budget
Track record of taking initiative and driving projects through to completion
Superb people skills with a proven track record of success interacting with colleagues in cross-functional teams
Experience using marketing platforms such as Marketo to deliver online marketing and communications campaigns and build reports.
Some HTML knowledge to create landing pages
Independent and creative thinker who can bring new ideas and perspectives to existing products
Results-oriented and customer-oriented mindset, independent self-starter with a sense of urgency and ability to work in a fast paced environment.
Advanced Excel and Reporting Skills
Banking
Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, place of origin, disability, marital or familial status, sexual orientation, gender expression, gender identity or any other characteristic protected by law. We encourage applications from Aboriginal persons, members of a visible minority group, persons with a disability, members of the LGBTQ+ community, and women.
Moody’s is committed to maintaining an inclusive, diverse and accessible workplace. To this end, reasonable accommodations are available on request, and will take into account the particular accommodation needs of individual candidates. If you are selected and require accommodation during any stage of the recruitment process, you may send your request to AODA@moodys.com. Information provided during the accommodation process will be treated as confidential, and will be shared only to the extent required to properly evaluate accommodation requests.
Moody's (NYSE: MCO) is a global integrated risk assessment firm that empowers organizations to make better decisions. Our data, analytical solutions and insights help decision-makers identify opportunities and manage the risks of doing business with others. We believe that greater transparency, more informed decisions, and fair access to information open the door to shared progress. With over 11,000 employees in more than 40 countries, Moody's combines international presence with local expertise and over a century of experience in financial markets. Learn more at moodys.com.

At Moody’s, we’re taking action. We’re hiring diverse talent and providing underrepresented groups with equitable opportunities in their careers. We’re educating, empowering and elevating our people, and creating a workplace where each person can be their true selves, reach their full potential and thrive on every level. Learn more about our DE&I initiatives, employee development programs and view our annual DE&I Report at moodys.com/diversity
Moody’s Analytics provides financial intelligence and analytical tools supporting our clients’ growth, efficiency and risk management objectives. The combination of our unparalleled expertise in risk, expansive information resources, and innovative application of technology, helps today’s business leaders confidently navigate an evolving marketplace.