Marketing Assistant

Powell River, BC

Canada

Marketing Assistant

Vancouver Island University's Powell River Campus plays a special role in Coastal British Columbia and the qathet Region, providing a practical and innovative array of educational programming and services created and sustained to meet the unique needs of the local community. Powell River Campus training and educational programming facilitates learner transition to meaningful careers and further education, and includes Trades Training, Adult Basic Education, Literacy and Employability Skills, Health and Human Services, University Programming, and Contract Services and Professional Development and Training. Each and every Powell River Campus employee is a valued team-player ready and able to represent VIU educational and other activities in an informed, accessible and welcoming manner.

Employment Group

CUPE

Position Number

00995

Division

Powell River Campus

Department

Powell River Campus Administration

Campus

Powell River campus

Location

British Columbia, Canada

Appointment Type

regular part-time

FTE

0.57

Workload

20 hours per week. Monday to Friday, in person on campus. Opportunity for hybrid work upon completion of probationary period and approval through the Work from Home Pilot Project.

Pay Level

CUPE 7: $26.35 per hour

Appointment Start Date

06-Sep-2022

Posting Restrictions

Subject to CUPE JJE

Applicant Documents

CV/Resume, Cover Letter, Qualifications , Referees/References

Posted Date

21-Jul-2022

Closing Date

10-Aug-2022

Job Reference

1808

Duties:

Reporting directly to the Campus Administrator and working closely with the Program Coordinator, Professional Development and Training, the Marketing Assistant will focus on supporting strategic enrolment management at the Powell River Campus as well as provide overall marketing and brand awareness planning and support. Working closely with the Office of Brand and Marketing and the Associate Registrar of Student Recruitment, this role will focus on the unique needs of the Powell River Campus while complementing the higher institutional level work that these two areas lead.

This position will develop and implement strategic marketing plan for all Powell River Campus programs and events in collaboration with campus staff and administration. It will lead and support student recruitment initiatives for all programs, and support student retention activities at the Powell River Campus (open houses, student orientations, Rock VIU, graduation and year-end celebrations). This role creates and maintains social media platforms directly related to the Powell River Campus. In collaboration with IT, program coordinators and program assistants this role will help maintain campus website with up-to-date information.

Job Requirements

Required Qualifications:

Bachelor's Degree in Marketing or related field. Minimum 3 years' experience. An equivalent combination of education and experience may be considered.

Solid understanding of marketing principles.
Advanced knowledge of social media platforms and advertising including Instagram, Facebook, TikTok.
Superior communication and interpersonal skills, advanced copywriting and copyediting skills.
Excellent knowledge of MS Office, marketing computer software and online applications (CRM tools, Online analytics, Google Adwords, Adobe Creative Suite, etc.).
Skilled in working with an enterprise-level content management system, such as Drupal and Wordpress.
Ability to work well under pressure, leverage problem solving skills, manage competing priorities and meet deadlines.
Ability to address time-sensitive tasks with care, attention to detail and commitment to quality.
Ability to work as part of a team and independently with a high degree of responsibility, accountability and confidentiality.

Preferred Qualifications:

Experience with marketing in a post-secondary institution.
Experience marketing for student enrolment.
Demonstrated initiative and an eagerness to learn.
Demonstrated Project Management.
Familiarity with VIU's systems, policies and procedures.

VIU is pleased to offer employees a comprehensive benefit plan; ample paid holiday time; professional development opportunities and a desirable pension plan that takes the worry out of retirement. As part of the VIU campus community, our employees work with supportive colleagues within an encouraging environment and are provided with the tools and training that promote learning and development. The perks of VIU employment are multiple, and include well-being initiatives and services, strategic discounts and hybrid work opportunities.

Note:

Short-listed candidates must provide original transcripts, or applicable original certifications at time of interview.
All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.
Vancouver Island University (VIU) is collectively committed to building and sustaining a diverse and inclusive working and learning environment for faculty, staff, and students. In our journey towards greater diversity, we invite applications from members of equity-seeking communities including women, racialized and Indigenous persons, persons with disabilities, persons of all gender identities and sexual orientations who bring value to the VIU community through their lived experiences. We encourage members of all equity-seeking groups to self-identify within their application cover letter. When a candidate voluntarily discloses this information in their cover letter, the information will be used only for the fulfillment of the career opportunity. Disclosure and/or self-identification with an equity-seeking group will not lead to advantageous treatment of a candidate who is not qualified.