Marketing and Communications Specialist / Spécialiste Marketing et Communication

Mississauga, ON
Canada

Industry
Healthcare / Health Services
Experience Required
Yes
Degree Required
Yes
Employment Type
Employee
Work Schedule
Full-Time

Job Description

McKesson is in the business of better health and we touch the lives of patients in virtually every aspect of healthcare. At McKesson Canada, we touch the lives of 12 million Canadians every day. We carry more than 35,000 products in 17 distribution centers and ultimately provide distribution to 6,300 retail pharmacies, 1,350 hospitals, long-term care centers, clinics and institutions all over Canada. But we're so much more than a distribution company. We've automated 2,500 retail pharmacies and dispense over 100 million doses a year through our automation solutions. Manufacturers, healthcare providers and patients count on us for a full range of services that contribute to the quality and safety of care for us all.

At McKesson Canada, you’ll help us carry out our mission to improve lives and advance healthcare. Working here is your opportunity to shape an industry that’s vital to us all.

Job Summary

This role bridges internal and external stakeholders to develop and drive channel marketing plans. The role contributes to the development of effective marketing and communications strategies to increase the visibility and impact of McKesson Specialty Health’s provider strategy. From initial campaign concepts and strategies, all the way through marketing materials and social media posts.

Specific Responsibilities

  • Generate campaign ideas and strategies – in tandem with our senior team, you will assist in executing marketing and communications strategies that align with our strategic objectives.
  • Marketing and communication materials – assist in generating a range of materials, both print and digital, that generate interest and engagement in provider solutions.
  • Research and evaluation – search web and print materials for news and stories relevant to our business. Use Google analytics, Survey Monkey, and similar tools to assess the effectiveness of campaigns.
  • Act as marketing and branding advocate and contribute to a positive patient journey.  
  • Challenge the status quo to enable the timely delivery of innovative and efficient marketing strategies and accelerate desired marketing and business outcome
  • Proactively work with team to identify priority, assess risks, and create strategic and actionable marketing plan 
  • Promote cross-functional teamwork, builds trust, ownership and accountability
  • Engage qualitative and quantitative research to understand competitors, customer perception, behavior and insights
  • Ability to leveraging multi-channel approaches to reaching the target audience
  • Grow value proposition market awareness & generate new conversations with potential provider partners
  • Liaison with internal marketing and communication colleagues
  • Ability to leveraging multi-channel approaches to reach the target audience
  • Grow value proposition market awareness & generate new conversations with potential provider partners
  • Liaison with internal marketing and communication colleagues

 
Job Requirements
Key Requirements
Post-secondary degree or diploma in marketing, communications, journalism or comparable field.
Experience in a similar marketing communications role, preferably in an organization that has a board of directors and serves a large membership base
Experience coordinating a range of internal/external content and media, including newsletters, magazines, and internal communications
Experience managing social media channels (LinkedIn, Twitter, Instagram, etc.)
Strong computer skills and proficiency with MS Office and Adobe Suite
Familiarity with Google analytics would be an asset
Experience with CRM software and databases would be a strong asset
Strong analytical and problem-solving skills
Bilingualism (English/French) would be an asset