Manager, Marketing (Acquisition & Engagement)
Requisition ID: 55023
Join the Global Community of Scotiabankers to help customers become better off.
Leads and oversees the execution of Acquisition & Engagement Marketing in Canada ensuring business strategies, plans and initiatives are executed / delivered in compliance with governing regulations, internal policies and procedures.
Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
Accountable for deploying and measuring marketing and communication strategies to achieve acquisition sales and engagement targets for (Portfolio) products.
Autonomously develops strategies for low complexity marketing campaigns
Leverages deep product expertise, and results based marketing levers to achieve quarterly sales/engagement targets, for priority business lines.
Executes an integrated marketing plan and tactics to drive sales and engagement. Primary marketing areas of ownership include (but not limited to): email marketing, digital advertising, sales promotions, direct mail, and branch marketing.
Partners with Product Marketing to deliver integrated end-to-end marketing programs, campaigns and experiences.
Partners effectively with Business Lines, Digital Marketing (performance and eCommerce teams), Channels (branch, CC, SOL/MOB), Retail Customer Insights and Analytics, Customer Experience, Legal and Compliance teams. Advances collaboration with these groups based on strong relationship building skills, broad business knowledge, a high Digital IQ and analytical understanding.
Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.
Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.
Builds a high performance environment and implements a people strategy that attracts, retains, develops and motivates their team by fostering an inclusive work environment; communicating vison/values/business strategy and managing succession and development planning for the team.
Bachelor’s Degree in Marketing, Communications, Public Relations or related field.
Experience in marketing, CRM, loyalty marketing, brand marketing and/or account management
Experience working in a matrix organization
Location(s): Canada : Ontario : Toronto
As Canada’s International Bank, we are a leader when it comes to inclusion. We are a diverse and global team, speaking more than 100 languages with backgrounds from more than 120 countries. We value the unique skills and experiences each individual brings to the bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment and selection process, please let us know. We will work with you to provide as seamless a recruitment experience as possible.