Manager, Global Campaigns & Content Publishing, Global Digital Marketing
Toronto, ON
Canada
Experience Required
Yes
Employment Type
Employee
Work Schedule
Full-Time
Job Description
Overview

At KPMG, you’ll join a team of diverse and dedicated problem solvers, connected by a common cause: turning insight into opportunity for clients and communities around the world.

 

Global Digital Marketing is entering an exciting period of change and transformation as we look to the future of Digital Marketing and Marketing Technology that drives business growth and ROI.  KPMG has a clear digital marketing vision: “To create enduring brand value and differentiation with a world class digital experience that engages our clients, prospects and visitors into conversations and business.”

 

We are a diverse group of highly collaborative individuals with skills across digital marketing, content, user experience, digital product, and technology.  We are here to enable KPMG offices around the globe to compete successfully in an increasingly digital world.

 


What you will do

  • Communicate a clear understanding of the global digital marketing strategy and create support for strategy with global marketing stakeholders
  • Support the Senior Manager by executing on the strategy by leading the communication with digital designers, agencies and vendors as necessary
  • Lead the internal Marketing Advisory offshore publishing team by demonstrating daily operational best practices and fostering a continuous improvement environment
  • Oversee the execution of KPMG Global Marketing campaigns on kpmg.com/xx and effectively manage ongoing content updates on the site, supported by a team of offshore content publishers
  • Drive dissemination of understanding of web best practices, guidelines and standards for sites and content, site design, functionality, usability, accessibility, campaign execution, etc. with marketers and external vendors
  • Participate in Marketing Advisory communication outreach including webinars, conference calls, learning & development sessions, etc. 
  • Plan effective publishing workflow management, prioritize team workload and resource scheduling (enabling the team to scale up their services as demand increases), and balance quarterly marketing campaign plans within the broader GDM roadmap
  • Enhance the KPMG brand by ensuring digital content on KPMG web platforms consistently conveys KPMG’s brand values. 
  • Deliver consistent reporting on operational output for senior audiences
  • Understand and provide guidance on how best practices in social media, web analytics, web design can be implemented on kpmg.com

 
Job Requirements
What you bring to the role
Minimum of five years of work experience in the development and management of B2B/professional content and a minimum of three of those years working with online content and publishing team management
Editorial governance/publishing management expertise
Experience of online content management systems
Ability to understand and apply brand, risk and technology guidelines
Experience with Adobe tools, would be an asset
Proven project management skills with the ability to get buy-in and support for projects from diverse and often widespread stakeholders
Confident and assertive with excellent influencing and persuasion skills
Significant personal presence and excellent networking skills
Flexible and able to operate in the context of very different cultures and national approaches and ability to work a flexible schedule to interact with colleagues in other time zones around the world
Diploma or undergraduate degree preferably in a digital-marketing related qualification


Keys to your success



KPMG individuals Deliver Impact | Seek Growth | Inspire Trust and understand that a diverse workforce enables us to deepen relationships and strengthen our business.



Providing you with the support you need to be at your best



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For more information about KPMG in Canada’s Benefits and well-being, click here.

Our Values, The KPMG Way
Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters



KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice. For more information about Inclusion, Diversity & Equity in Recruitment, please click here.



For general recruitment-related inquiries, please contact the HR Delivery Centre at ca-fmkpmgcandinquiry@kpmg.ca.



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