Minimum 7 years of digital marketing experience across key channels such as ad display, social media, paid search and on-site with a clear focus on leveraging data to drive business results.
Proven experience running performance marketing campaigns through digital, including display, programmatic, social, and driving performance through digital experiences.
Proven experience with digital acquisition campaigns in an always-on environment and demonstrating results with driving incremental improvements.
Experience with managing social communities, developing, leading and executing social media strategies and analyzing and reporting results.
Experience leading content development for social communities, managing content strategies, producing and managing agile content and guiding agency partners in the production of content.
Experience successfully managing agency and vendor relationships.
Practical experience developing scorecards, executive level reports and utilization of data for digital media optimization, including techniques for measuring end-to-end effectiveness across digital marketing touch points.
Experience utilizing digital marketing technology to drive personalized and targeted experiences across touch points in paid digital channels.
Working knowledge and expertise in strategies utilized to optimize performance through multiple digital devices; desktop, mobile and tablet.
Business acumen: strategic thinking, business process development, analytical and problem solving skills.
Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders.
Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment, requiring ongoing. re-evaluation of priorities.
Superior impact and influencing skills with a demonstrated ability to lead large scale enterprise wide initiatives.
Understanding of financial institutions product offerings would be an asset.
University or Post-Secondary education required, graduate degree would be an asset
Business or Marketing Communications focus an asset.
At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.
Job Family General
Job Category - Primary
Management / Consulting / Advisory
Job Category(s)Management / Consulting / Advisory
Work LocationTD Centre - North - 77 King Street West