CANDIDATE PROFILE:The Manager of Digital Marketing is responsible for creating and maintaining a superior consumer experience on Canada’s Wonderland multiple digital platforms, including social media channels, website and mobile app.
SCOPE OF POSITION: This position is responsible for managing the park’s digital content strategy through editorial planning, content creation, storytelling and delivery across the various digital channels. The role oversees all organic and paid social tactics, including posting, comment moderation, audience engagement and management of the park’s influencer program. This position contributes to the achievement of strategic objectives through passion for data-driven insights and industry best practices.
Degree or Diploma in Business, Marketing, Communications or related field
Minimum 3 – 5 years of related experience
High degree of PC literacy, including MS Office and Adobe Creative Suite applications, social media platform proficiency, visual editing tools and experience with web content management systems; SEO/SEM and e-commerce experience a plus
Demonstrated passion for social media, analytics
Creative and innovative thinker who can cultivate a test-and-learn environment
Highly organized and strong attention to detail coupled with strong verbal, written communication
Must be self-motivated, results-oriented with strong customer service skills and ability to work in a team environment
Knowledge of analytics tools, such as Google Analytics and Sprout considered an asset
Ability to work nights, weekends and holiday period to meet business needs
Develop and execute Canada’s Wonderland’s social media strategies, including the planning and creation of all social media content (e.g. promotions, contests, news, fan interest, pictures, gifs, videos, and offers); manage postings and respond to comments in a timely manner across all platforms.
Responsible for the growth of current and future social media platforms. Monitoring and reporting out on key social media, industry trends and providing guest sentiment reporting for all platforms and channels.
Manage an editorial content calendar for web, mobile app, social media (paid and organic), multimedia and influencers.
Manage and grow Canada’s Wonderland influencer programs through outreach, collaboration, engaging content creation and campaign execution
Manages content development for Canada’s Wonderland’s website and mobile app. Develops digital content for all major attendance driving programs (including new products, consumer events, promotions, etc.) as well as keeping on-going content updated (including park hours, entertainment schedules, ride closures, etc.). Acts as liaison to broader organization (operations, foods, merchandise, rides) attending meetings and establishing ongoing communication in order to ensure all content is as relevant as possible.
Manages assigned budgets and works directly with external agencies on development of web content and infrastructure, such as: SEO/SEM, content development, and reporting. Stays abreast of current trends and evaluates growth opportunities for the company website.
Provides assistance as directed by the Director of Communications for programs such as, but not limited to: media and public relations support and commercial/advertising production projects.
Execute crisis communication efforts across digital platforms, including: the development of consumer responses/statements, posting on social media outlets, and answering guest questions/comments on social platforms where appropriate. Assist with other responsibilities including, but not limited to: writing press statements, making statements on camera, and answering press or guest questions.
Responsible for assigned digital marketing budget and justify spending, timely reporting, and management of expenses.
Manage the Area Manager Digital Marketing as a resource across various work streams, providing daily supervision and guidance.
Adheres to and enforces all Cedar Fair and specific Park policies and procedures, including safety, attendance and demonstrates commitment to customer service in all aspects of employment and other duties as assigned.