Manager, Digital Marketing Journey Management, Digital Factory

Toronto, ON

Banking / Financial Services
Experience Required
Employment Type
Work Schedule

Job Description

Requisition ID: 90349


At Scotiabank Digital Factory, the reach and opportunity of a global organization meets the passion and drive of a startup. Reinvention starts here—and it starts with you.


We believe that the pathway to success is paved with user feedback, so we’re constantly asking our customers how they want to bank. When we find an opportunity to make things people will love, we assemble teams of specialists to collaborate in Digital Factories in Canada, Chile, Mexico, Peru, and Colombia. We work fast, and we work smart. Join us to create meaningful experiences and build the bank of tomorrow for our customers around the world.


If you’d like to learn more about our Digital Banking career opportunities, explore our Communities of Practice, or hear from our leaders, check out our Technology at Scotia career page.



The Digital Marketing Journey Manager works closely with marketing teams, stakeholders, and customers in defining an end to end digital marketing strategy across organic, owned and paid channels.

In this role, the manager is the primary contact for business line and marketing teams requiring digital support to drive growth through product acquisition, engagement and adoption, product optimization, project support, operations and brand building objectives that help add value for the customer and meet demand. The manager works with marketing & business lines to gather and determine program needs and requirements for digital channels (owned and paid), and collaborates with subject matter experts in a dedicated squad to generate an integrated digital plan. Digital channels are inclusive of Scotia Online Communications Centre, Scotia mobile banking application, banner and text ads, A/B multivariate testing and sales modules within the sites, ABM targeted marketing, email targeted marketing and all paid media channels.


Is this role right for you?

  • Champions a customer first strategic approach coordinating cross functional digital teams in the creation and flawless execution of end to end digital marketing strategy across organic, owned and paid digital channels for specific lines of business
  • Focuses on a seamless customer journey, ensuring consistent messaging from one touchpoint to the other to provide an optimal brand and customer experience.
  • Responsible for planning and executing across the authenticated digital channel (Scotia Online, Mobile baking application, ABM)
  • Oversees the execution across other digital channels (.COM & Paid) in customer acquisition, sales, engagement and adoption campaigns for assigned business lines
  • Delivers post-campaign analysis of marketing campaigns
  • Coordinates subject matter expertise across platforms to proactively identify and recommend future campaigns and initiative improvements through active awareness by staying ahead of emerging customer needs. Has a high level of digital marketing tactics, channel metrics, industry best practices, and A/B/multivariate test results
  • Aids in the preparation of reports for management and business lines detailing campaign performance with insights and recommendations for future consideration that add value for the customer.
  • Provides input to help support the strategy for evolving the authenticated & unauthenticated digital banking channels
  • Participates in agile squads/sprints as a Subject Matter Expert to help shape and develop new functionality, user experiences, customer journeys and other initiatives to meet customer demands and drive sales, online and mobile banking adoption and customer engagement initiatives. 
  • Leads all campaign testing activities across channels, including coordinating campaign launch dates, optimizing marketing calendar, as well as responsible for all escalations related to operational activities.
Job Requirements
Do you have the skills that will enable you to succeed in this role?

You have proven success in managing digital marketing campaigns
Superior communication skills
You are great at project management
You love data! Your analytical skills are exceptional, specifically with marketing campaign analysis.

What's in it for you?

We have an inclusive and collaborative working environment that encourages creativity and curiosity and celebrates success!
We provide you with the tools and technology needed to create meaningful customer experiences
You'll get to work with and learn from diverse industry leaders, who have hailed from top technology companies around the world
We hire you for your talent — not just a job — so you can grow with us. We’ll equip you for success not only in your role, but also in your career as a whole
Dress codes don't apply here: being comfortable does
Our work from home social channel offers weekly virtual yoga, social events, learning opportunities, and contests to share current experiences & promote wellbeing in our new remote environment
Access to thousands of online and in-person courses so you can hone your current skills, or learn new ones
A competitive rewards package that includes a base salary, a performance bonus, company matching programs on pension and profit sharing, paid vacation, personal & sick days, medical, vision, and dental benefits that start from day one and much more!
Free shuttle service to and from Union Station, onsite subsidized cafeteria with a chef, and an onsite fitness center *

*Some of our perks & onsite offerings will be offline as we continue to monitor federal and provincial regulations around COVID-19.

Location(s): Canada : Ontario : Toronto

As Canada's International Bank, we are a diverse and global team. We speak more than 100 languages with backgrounds from more than 120 countries. Our employees are committed to a superior customer experience and use the Bank’s six guiding sales practice principles to ensure they act with honesty and integrity.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.