Manager, Content Strategy and Media Sales

Toronto, ON

Experience Required
Degree Required
Employment Type
Work Schedule

Job Description
Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.

This position will be responsible for leading Air Canada's overall strategy, development, deployment of curated content across all Air Canada's digital multimedia channels: in-flight entertainment, inflight connectivity and other digital platforms and various events in support of the company's brand and Product experience. Curated content includes all content developed by third parties to support the Air Canada customer experience. This role will also be responsible for Air Canada's Multi-media sales portfolio, inclusive of owning and managing the digital inventory slated for partner and 3rd party advertising.

This position reports to the Director, In-Flight Entertainment and Connectivity

  • Own and manage Air Canada's on-board content curation strategy for; In-Flight Entertainment, Connectivity and digital advertising.
  • Develop annual business plans that align with corporate objectives for customer retention and acquisition strategies.
  • Be the bridge between various partnership teams as it pertains to digital advertising inventory.
  • Manage and own the relationships between Air Canada and various Content Service Providers, Content and or Media studios and Air Canada's Content partners.
  • Manage the annual budget for all on-board licensed content, media and applications
  • Own and manage the relationships between Air Canada and its Media Sales agency of record.
  • Be the Air Canada representative and relationship owner on all advertiser accounts
  • Work in collaboration with Aeroplan on the execution of all committed adverting media.
  • Own the content roadmap development, inclusive of all technology related content partnerships (i.e., On-Board streaming Music, TV or on-demand content).
  • Own and manage the Long-Range content and media sales planning from a product roadmap and financial perspective.

Job Requirements
Bachelor degree in either a business or design discipline

5 years in management relationship

Creative disposition with a keen sense of brands, trends and developments in the media and entertainment industry

Proficient computer skills (Excel, Word, PowerPoint)

Strong leadership & negotiating skills

Strong analytical skills

Strong oral and written communications skills

Active listener

Strong ability to create and foster cooperation (relationship management)

Business savvy

Conditions of Employment:

Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.

Linguistic Requirements

Based on equal qualifications, preference will be given to bilingual candidates.

Diversity and Inclusion

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees' unique contributions to our company's success.

As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.