Marketing Specialist - Social Media

Toronto, ON

Experience Required
Degree Required
Employment Type
Work Schedule

Job Description

A company with a successful track record and bright future in the marketplace. A highly innovative and engaged workforce and outstanding, in-demand products and services. Increased opportunities to enhance and advance an ever-evolving, exciting internal and external brand. As a Marketing professional, this is what you look for and want most in your career. At CDW, we’re happy to report that we meet all that criteria and more. A Fortune 200 leader, we’re the organization Canadian companies turn to most to solve all their IT needs.

Reporting to the Marketing Manager, the Marketing Specialist will draw on proven marketing experience, and will use their creative and critical thinking skills, solutions-oriented problem solving skills and exceptional communication skills to develop unique integrated campaigns, customer engagements and interactexperiences for strategic vertical markets including regional marketing, media & entertainment and public sector.

What you’ll do:

  • Work closely with the CDW sales, product marketing and solutions & services teams to identify customer and segment market needs
  • Execute and implement creative and innovative marketing plans to influence sales opportunities and grow CDW Canada brand awareness, while maintaining campaign budgets and schedules, via social media channels
  • Produce, curate, post and share content in alignment with the editorial calendar and CDW brand standards, and monitor relevant conversations
  • Define marketing opportunities and penetration strategies and understand the competitive landscape within targeted markets
  • Identify and develop CDW Canada’s social media strategy for both internal and external audiences and continue to evaluate new and emerging platforms
  • Copy edit content including blog, videos, and social media messages for brand standards and message clarity
  • Provide support to the marketing team as required which may require working evenings or weekends, and other duties as required.

Job Requirements
What you need to succeed:

BA degree in Business or Marketing preferred
3+ years of experience in B2B social media, marketing communications, or advertising
Impeccable verbal and written communication skills with the ability to adopt the CDW brand voice
Strong computer skills required – Word, Excel, PowerPoint, Photoshop, Publisher, basic HTML
A creative and curious forward-thinker who can bring ideas to the team
Requires excellent time management skills and strong interpersonal skills
Must be able to work independently and as part of a team

Highly detail oriented with the ability to prioritize multiple projects simultaneously in a fast-paced environment

Who we are:
CDW is a leading technology solutions provider to business, government, education and healthcare organizations in Canada, the United States, and the United Kingdom. Our fingerprints can be found on technology in workplaces of more than 250,000 companies; from fresh-faced startups to international conglomerates. With the breadth of products and services we offer, there is no request too big or too small.

What you can expect from us: Culture, coworkers, careers.
CDW is not only the People Who Get IT, but the People who get People. Our relationships are fueled by our deep expertise and grounded in the CDW Way. Our empowering leadership makes things happen and inspires their teams to do the same. From the teammates beside us to the leaders who guide us, we move forward together. At CDW, you’ll work with people who inspire you. People with positive, success-driven attitudes who you will learn from and forge strong relationships with. Bring your best true self—and your best ideas—to CDW. Because diverse perspectives bring forth better problem solving—and better solutions for our customers on a rapidly evolving technology landscape.
The well-being of our employees is essential to us. CDW offers a comprehensive benefits package, which includes health, dental and vision coverage, coworker stock purchase program, paid vacation time and sick days, RRSP/DPSP and DPSP match, tuition reimbursement, coworker discounts and other generous perks.