CRM Marketing Specialist

Toronto, ON

Experience Required
Employment Type
Work Schedule

Job Description
The Role:
Rakuten Kobo Inc. is looking for a CRM Marketing Specialist to join our CRM team! The CRM team is focused on customer marketing strategies to deepen customer relationships globally and increase engagement across the entire customer lifecycle.

The CRM Marketing Specialist will play an essential role in creating and delivering effective CRM campaigns and programs that support strategic business goals and demonstrate Kobo’s CRM practice as a world-class centre of excellence.

This role will be responsible for increasing customer engagement through marketing initiatives to support CRM strategies and programs. This includes all activities required to create, implement, and optimize the Activation, Lifecycle, Retention, and Winback campaigns delivered via email marketing, push messaging, and other channels to reach customers. The CRM Marketing Specialist will have broad exposure to various areas within Kobo and will work cross-functionally with key teams in the execution process such as Big Data & Analytics, Merchandising, Marketing Production, and R&D.

This position will be an important contributor to the team’s ability to achieve KPI targets using highly personalized, targeted, and relevant customer communications which are critical to driving conversion, revenue, profitability, and customer lifetime value for Kobo.
Job Requirements
The Person:
The ideal candidate will have a keen attention to detail, a passion for data-driven marketing, and thrive in a fast-paced cross-functional environment. This role will suit a self-motivated, analytical team player who takes initiative and strives to continually achieve top results.

Key Responsibilities:
Plan, execute, and manage CRM campaigns on both email and push to increase customer engagement
Deliver new initiatives through the entire campaign process, from initiation to implementation

Build customer segmentation and targeting rules for campaigns

Review CRM campaigns or programs for localization considerations and work with internal teams (e.g. merchandising, big data, campaign production, creative) to develop solutions

Regularly assess campaign performance, provide campaign analysis and insights, and recommend tactics to optimize campaigns and increase conversion

Work with internal teams as the key stakeholder and point of contact to ensure flawless execution of campaigns, including:
Writing and delivering creative briefs

Working through campaign execution details with production

Coordinate with production to resolve testing/QA issues

Coordinating the review and approval process across teams

Ensuring on-time delivery of final files and assets

Understand creative guidelines and rules around communication to help ensure all materials adhere to brand standards

Evaluate the event-triggered CRM campaigns on an ongoing basis to continuously push performance higher, increase cross-sell opportunities, and expand customer communication channels

Maintain an in-depth knowledge of current email and push marketing best practices

The Skillset:
2-3 years’ experience in B2C marketing, ideally in e-commerce or consumer technology – focused on developing and delivering CRM marketing campaigns that increase customer engagement, with ongoing evaluation and refinement to improve performance

Results focused with data-driven mindset and strong analytical capability and solid experience leveraging customer segmentation to drive conversion

Highly detail-oriented with strong project management skills – proven ability to own and execute on several projects at once and deliver results

Effective relationship management skills with a successful track record of collaborating cross-functionally to deliver quality campaigns and programs

Creative, curious, and critical thinker, constantly searching for and tapping into new opportunities to impact and achieve success metrics and KPI targets

Strong communication and organizational skills – able to multi-task successfully across multiple (potentially competing) priorities in a dynamic, fast-paced culture

Experience with data analytics platforms (ex. Google Analytics, Tableau) and with B2C marketing automation platforms (ex. Selligent, Responsys)

The Perks:
Flexible hours and unlimited work from home until 2021

Full benefits starting from your first day

Paid Volunteer days, unlimited sick days, and 3% RRSP matching

Monthly commuting allowance

Flexible health spending account

Talent and development training budget

Free Kobo device + free weekly e-book or audiobook

Frequent Lunch and Learns Author series

Weekly Kobo Tech University sessions

Weekly trivia happy hours (Thirsty Thursday’s, as we like to call it)

Maternity/paternity leave top up

Here at Rakuten Kobo Inc. we offer a casual working start-up environment and a group of friendly and talented individuals. Our employees rank us highly in terms of commitment to work/life balance. We realize that for our people to be innovative, creative and passionate they need to have healthy minds and bodies. We believe in rewarding all our employees with competitive salaries, performance based annual bonuses, stock options and training opportunities.

If you’re looking for a company that inspires passion, personal, and professional growth– join Kobo and come help us make reading lives better.

About Rakuten Kobo Inc.
Owned by Tokyo-based Rakuten and headquartered in Toronto, Rakuten Kobo Inc. is one of the most advanced global ecommerce companies, with the world’s most innovative eReading services offering more than 6 million eBooks and audiobooks to 30 million + customers in 190 countries. Kobo delivers the best digital reading experience through creative innovation, award-winning eReaders, and top-ranking mobile apps. Kobo is a part of the Rakuten group of companies.

Rakuten Kobo Inc. is an equal opportunity employer. Accessibility accommodations for candidates with disabilities participating in the selection process are available on request. Any information received related to accommodation needs of applicants will be addressed confidentially.

Rakuten Kobo would like to thank all applicants for their interest in this role however only qualified candidates will be shortlisted.