Communications Associate

Abbotsford, BC

Experience Required
Degree Required
Employment Type
Work Schedule

Job Description


PositionStrategist, Web Content
DepartmentUniversity Relations - Marketing
Contract typeStaff, 100% full-time, Temporary
Contract timelineOne (1) year term
Start dateAs soon as possible after closing date
Salary scale$4,397.93 - $5,253.28 per month (Staff pay group 8)
Closing dateDecember 31, 2019

The web content strategist leads the development and execution of website projects for a varied portfolio of university departments, maximizing the cohesion and usability of our website university-wide. Employing a user-centred design approach, the web content strategist works with university partners and stakeholders to analyze business and user needs, create site maps and wireframes, set up new web pages and lead university staff through the process of populating web pages with content.

Duties & Responsibilities

  • Manages content development for a portfolio of digital projects, including briefs and concepts, wireframes, site navigation, editorial calendars, and facilitating ongoing content curation
  • Gathers and analyses data that will help inform digital content strategy
  • Makes strategic recommendations about content types/wireframe components to develop a mix of written and visual content in alignment with UFV web strategy
  • Develops audience-specific sitemaps and taxonomies to implement new content architecture that supports institutional goals
  • Advises university partners on web design and digital marketing best practices
  • Develops content strategy to promote programs on the UFV website, with an emphasis on lead generation
  • Researches, writes and edits SEO-optimized copy for landing pages, new websites and individual web pages
  • Monitors web traffic and engagement through Google Analytics in order to map user journeys on the UFV website and makes recommendations to project partners
  • Mentors marketing and communications strategists and other positions around the university creating web content on best practices in content navigation, design and copywriting
  • Leads or participates in pre-launch reviews of new websites and digital content
  • Helps manage client expectations throughout the project lifecycle to ensure consistency and quality
Job Requirements

Bachelor’s degree in a related field from a recognized post-secondary institution
Three years of experience in developing digital experiences, preferably in a post-secondary institution
Experience in project management
Strong writing, editing and proofreading skills
Excellent organizational skills with the ability to balance several projects in a fast-paced environment
Strong relationship-building skills and the ability to work collaboratively
Experience with SEO, SEM, email and content marketing and customer journey mapping
Understanding of HTML, CSS and experience with web content management systems
Capable in the use of MS Office suite and Adobe Creative Cloud

About UFV
The University of the Fraser Valley (UFV) is nationally recognized for its emphasis on teaching excellence, experiential and applied education, community engagement, and Indigenization. UFV is the school of choice for over 15,000 students. With six campuses and centres, UFV offers undergraduate and graduate programs in the arts, sciences, and professional studies, as well as trades and technology education, university preparation, and continuing education.

At UFV, we are dedicated to changing lives and building community. Our educational goals are to prioritize learning everywhere; be flexible and responsive; collaborate across boundaries; develop local and global citizenship; and integrate experiential learning. A British Columbia “Top Employer”, we are committed to providing a welcoming, inclusive and dynamic learning and working environment that is fair and respectful of everyone. Our culturally diverse employee and student populations reflect the local, national, international and Indigenous communities we serve. If you see yourself as a lifelong member of a community that values and nurtures innovation and creativity, cultivates leadership and citizenship, and where success builds on success, you belong at UFV.

How to apply
Direct resume including evidence of appropriate qualifications by December 31, 2019 referring to Posting #2019.220 to:

Human Resources
University of the Fraser Valley
33844 King Road, Abbotsford, BC, Canada V2S 7M8
Tel: (604) 854-4554 Fax: (604) 854-1538 Website:
Email resumes to: