Growth Marketer (Remote or Toronto)
Toronto, ON
Canada
Experience Required
Yes
Employment Type
Employee
Work Schedule
Full-Time
Job Description

At Interaxon, we develop engaging experiences using brain-sensing technology. We are a passionate team of researchers, technical experts and scientists building the world’s leading science-based brain platform to empower personal transformation through human-centred innovation. Our Muse headbands are designed to make meditation easier and provide real-time audio and visual feedback on your meditative state through the Muse companion app. www.choosemuse.com


As the Growth Marketer at Interaxon, you’ll be working with the VP of Marketing to lead the optimization and growth of current acquisition channels and develop new acquisition channels as well as supporting user base growth. You are highly data-driven, analytical, strategic, and an excellent leader and team collaborator. 


This role is remote-friendly, with a preference for candidates based in Canada. 


What you will do:

  • Manage our channel-specific Ad Agencies and web agency to plan, create, optimize and scale campaigns across all paid marketing channels (search, social, display) as well as test and experiment with new advertising channels
  • Own the ongoing monitoring, analysis, and reporting required on channel performance KPIs. Deliver channel insights to internal team and stakeholders using industry analytics tools (Google Analytics, BigQuery, Mode, Google Data Studio)
  • Support growth and optimization of the 6 leavers of growth: Acquisition, Activation, Revenue, Retention, and Referral. 
  • Work closely with Muse's design team to provide data-oriented insights on how to develop and optimize scroll-stopping ad creative and high converting landing pages
  • You'll design lifecycle journeys and strategic touchpoints across all comms channels (email, in-app notifications) to reach customers with the right message at the right time
  • Work with Product, Engineering and Customer Care teams to supercharge our marketing automation and create hyper-personalized journeys
  • Work with our product team to help build growth loops into the Muse core experience
  • Drive and own eCommerce site optimization including SEO optimization; CRO; landing pages/content tests; google analytics reporting and delivering insights; etc. 
  • Work with the content marketing team to maintain content that builds and nurtures every part of the sales funnel

 
Job Requirements
As a high-performance growth marketer, you are/have: ⁠

3-5 years' experience in a similar role with a track record of executing successful campaigns backed up by measurable ROI, and can share proven testing strategies that resulted in optimized results
An excellent communicator who is able to effectively manage and coordinate multiple agencies with direct marketing budgets of >$3M USD to meet performance goals and share multi-channel insights.
Live and breathe marketing metrics like eCPC, ROAS, CAC and LTV.
Experienced with Facebook, Google and email marketing, Amazon Advertising, SEO optimization, partnerships, affiliates and influencers
[BONUS] SMS campaign experience
[BONUS] basic SQL skills


What we offer:

Our collaborative culture is an extension of our vision to empower personal transformation to improve lives and change the world. We have a flexible working environment, on-going work from home options, a great benefits package, weekly team meditations, and a commitment to keeping connected while working apart. Join a team passionate about making a difference.



Interaxon is a company fueled on innovation and inclusion. We believe that diversity is an essential part of our workplace culture, and we continue to grow our team through equal opportunity and barrier-free recruitment. Additionally, if you require any accommodations during the selection process, please let us know!



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