Director of Product Marketing

Toronto, ON
Canada

Industry
I.T.
Degree Required
Yes
Employment Type
Employee
Work Schedule
Full-Time

Job Description

Expeto was founded on a simple, yet compelling principle - enable meaningful IoT outcomes by transforming traditional mobile network complexity into IT simplicity. Expeto integrates mobile networks and IoT applications onto a single platform specifically designed for enterprise use cases and is sold as a service leveraging modern cloud and edge computing resources. Expeto believes that harnessing data from connected devices around the world will unlock insights that shape business strategy, create new revenue opportunities, and help companies make better, more informed decisions to ensure a sustainable future.


Our people come first because it is their commitment and passion which makes the difference in everything we do. Expeto is a growing distributed team with a culture of collaborative communication focused on the end-to-end customer experience. At Expeto, you will find talented people with a passion to create a highly differentiated, world-class solution through our unerring focus on platform innovation and meaningful outcomes for our customers and partners.


The Position


We are looking for an experienced product marketing leader to drive our go-to-market, messaging, positioning, and campaign strategy for the Expeto Platform.

As Director of Product Marketing, you will be responsible for developing and integrating the positioning and messaging for GTM solutions targeted at enterprise customers and channel partners. In this hands-on, high-impact role, you will define ways to communicate use cases effectively to the targeted market, and you will produce the content necessary for sales, channel partners, investors, and market influencers to drive awareness and generate new opportunities.


This position reports to the VP of Products and has no direct reports at this time.


Key Areas of Responsibility


  • Create impactful content that makes Expeto’s product and value propositions clear to internal and external constituents.
  • Define and execute a calendar of campaigns that increase market awareness and generate qualified leads.
  • Build content and programs to support our channel partners in selling the Expeto Platform.
  • Collaborate with the sales team to understand messaging effectiveness and improve content based on their feedback.
  • Work with the product team to understand product features, benefits, and roadmap to accurately portray our solution to the market.
  • Interview customers to understand how they perceive Expeto and use our product to improve the customer experience, generate case studies, and refine our messaging.
  • Recruit and manage contractors within the budget to help with content creation, campaign execution, and lead generation.
  • Responsible for content for website, collateral, press releases, and social media.

 
Job Requirements
Requirements
Position Requirements


Bachelor’s degree in Marketing, Business, or a technical field with 10+ years of experience in software product marketing.
Demonstrable experience in orchestrating a wide range of marketing initiatives - from strategic planning to content marketing to go-to-market implementation.
Proven track record of creating clear and impactful content.
Passion for creating an excellent customer experience across all touchpoints.
Excellent written and verbal communication skills.
Strong collaboration skills with demonstrated ability to partner with diverse stakeholders.
Spokesperson experience and track record of working with press and analysts.
Self-starter, leads, and facilitates management of details needed to accomplish tasks; simultaneous management of several programs and initiatives.
Networking, telecommunications, or enterprise platform experience.

Why Expeto?



We are excited about creating a disruptive new industry, working with people who enjoy what they do and share a passion for creating the best customer experience possible. We trust each other and rely on a leader-rich organization in which people are expected to wear many hats and step up when they see a problem that needs to be solved. We are great communicators and appreciate perfect candor and the frank dialog necessary to keep us true to our vision and delivering on the outcomes of our mission.



Sustainability and efficiency are a way of life for Expeto. We believe our platform will continue to unlock new opportunities to reduce energy usage and the net carbon footprint of their operations. Join us - #Nextworking