Digital Performance Marketing Specialist
Are you passionate about marketing, analytics, and eCommerce? Do you have a knack for asking the tough questions, and have the analytical ability to validate the answers? If yes, we’re looking for someone like you to join our team as a Digital Performance Marketing Specialist.
At Best Buy Canada, we believe empowered people and teams make smarter, faster, and more creative decisions. Our eCommerce department is a truly Agile environment, where the distance between any one person and senior leadership is microscopic. Here, you’ll work on something big, small, or super cool and before you can blink 100,000 people will see it. You’ll create fast, learn fast, and develop fast. Oh, and sometimes you’ll fail fast too. That’s ok. (Honestly.) It’s all part of the process.
As a Digital Performance Marketing Specialist you’ll flex your analytical skills by planning, executing, and optimizing paid marketing campaigns for the largest electronics retail site in Canada. Using data from sources like Google, Adobe, BI Tools, and Facebook Business Manager, you’ll iteratively optimize the use of our paid marketing channels to guide customers directly to product pages on BestBuy.ca. Your work will help drive top-line sales and increase profitability across our digital channels, including email, paid search, affiliate, and paid social.
What you’ll be doing:
Owning the digital marketing efforts from top to bottom for an entire category on BestBuy.ca
Allocating the paid digital marketing budget mix for your category by channel
Identifying optimal category presence within mass and personalized email
Executing paid marketing campaigns to drive immediate traffic and revenue results
Executing long-term awareness campaigns within paid marketing channels
Tracking the performance of assets (text ads, PLAs, social ads, display ads, newsletter touchpoints, and so on) and working with the team to improve them over time
Maximizing ROI spending and profitability within and across paid marketing channels
Balancing SEO & SEM strategies when executing paid marketing campaigns
Using tools to identify product assortment opportunities based on what customers are searching for
Driving a feedback loop for shared learning between the marketing team, other retail department teams, and the Digital Intelligence team
Advising the rest of your team on the guidelines, best practices, and requirements for Product Listing Ads (PLAs)
Providing pricing recommendations to planners and buyers based on data
Coordinating with the Email Marketing team to align with the corporate email calendar
What you’ll need to succeed:
University degree or equivalent in business or a related field
2+ years of experience in eCommerce digital marketing or a similar field
2+ years of experience with Google Analytics and/or Adobe Analytics
2+ years of experience completing data-driven analyses that delivered value and generated revenue within a large eCommerce organization
Experience working with at least one of the following: Google Data Center, Google Trends, or Google Merchant Center
Expert understanding of Google AdWords and/or Product Listing Ads (campaign design and performance analysis)
Fundamental business understanding of factors that contribute to pricing decisions
Highly collaborative mindset that allows you to build trust and accountability
Natural curiosity to explore and entertain fresh ideas and feedback
Ability to embrace change with positivity and enthusiasm
Experience working in a fast-paced, results-oriented Agile environment
Familiarity with JIRA and Confluence
What’s waiting for you at head office:
Our goal is work-life harmony for every employee. Don’t feel like driving to work each day? Hop on our free shuttle service that runs between our head office and the SkyTrain at Metrotown. Can’t find the time to work out as much as you’d like? Hit the treadmill, stationary bike, or weight room in our 24-hour on-site gym staffed by professional trainers. No time to pack a lunch or make breakfast? Our fully catered (and partially subsidized!) cafeteria serves everything from eggs benny and French toast to fresh-made sandwiches, stir fry, pasta, entrées, and more.
We also believe an amazing work-life harmony includes continual learning and growth… on company time. That’s why everyone in our eCommerce and IT departments has their own professional career coach, career development plan, and access to a series of in-house development seminars.
There’s more, too:
Competitive benefits, including a variety of options for extended health, dental, and life insurance
Registered Pension Plan where the company matches your contributions, dollar for dollar
Employee stock purchase plan, with the company matching up to 5% of your eligible contributions
Significant employee discounts both in-store and online
Coffee bar that serves Starbucks and Seattle’s Best Coffee
Easy access to riverside trails and parks when you need to unplug and take a break
Free parking in our lot and loads of free street parking in the area
On-site dry cleaning drop off and pick up service
Opportunity to participate in regular hackathons and other similar events
If this sounds like a perfect fit, we want to hear from you! Send us your resume and cover letter to apply. Best Buy Canada is an equal opportunity employer and does not discriminate based on gender, race, or sexual orientation.