Digital Marketing Specialist

Halifax, NS
Canada

Industry
Software
Experience Required
Yes
Degree Required
Yes
Employment Type
Employee
Work Schedule
Full-Time

Job Description

The Digital Marketing Specialist is accountable for Introhive’s global digital marketing functions, helping the organization improve user experience, generate brand awareness and drive revenue via all digital and online channels.

 

 In this role, we’re looking for someone passionate about digital marketing that brings diverse experience with the latest marketing technology to our rapidly growing team. You will be responsible for managing the development and implementation of demand generation programs, digital editorial and content marketing strategies, website personalization and conversion optimization efforts.

 

 The role will also help manage Introhive’s current martech stack, as well as support with the onboarding and enablement of new marketing technology investments. The Digital Marketing Specialist will play a key role in Introhive’s demand generation and pipeline creation by using a variety of tools and tactics, including:

 

- Content Marketing / Conversion Marketing

- Online Advertising / Retargeting

- Search Engine Optimization (SEO)

- Marketing Automation / Lead Nurture Programs

- Social Media Marketing


 
Job Requirements
The soft skills:


- Team player with a positive attitude

- A self-starter who is not afraid to pursue objectives with passion and intensity

- Constantly looks for things to do. Natural problem solver. Generates activity for themselves rather than waiting for instruction.

- Must be able to thrive independently while also working effectively with cross-functional team members around the world

- Excellent verbal and written communication skills

- Ability and willingness to learn and experiment with new technologies and processes

- Ability to keep track of many small details without losing track of the big picture



The hard skills:



- BS/MS degree in marketing or a related field

- 5+ years of proven working experience in digital marketing

- High level of proficiency with social media marketing and advertising platforms including; Facebook, Twitter, LinkedIn, Instagram and retargeting platforms

- Advanced experience with ESPs (email service providers). For example: ExactTarget, MailChimp, Constant Contact.

- Ability to work with Wordpress, HTML / CSS within a Content Management System

- Intermediate to advanced knowledge of Adobe Creative Suite (Photoshop, Indesign, Illustrator) a plus

- Experience with Marketing Automation (HubSpot, Marketo) and Salesforce CRM

- Familiarity with Google Analytics and reporting solutions (Tableau, Insights Squared)


About Introhive:


Founded in 2012, Introhive is the fastest growing enterprise relationship management (ERM) solution in the market, recently recognized as a top 10 fastest growing technology company in Deloitte’s Fast 50 Awards.


Introhive is an AI powered SaaS platform designed to help organizations realize the full value of their relationships and underutilized data across their business to increase revenues, employee productivity and to improve customer experience management.



Introhive has quickly grown to 230+ employees with 10 global office locations, supporting customers in the United States, Canada, United Kingdom, Middle East and Asia. Built for scalability and security, the platform has the single largest ERM customer deployment in the world with over 100,000 users across 90+ different countries.