Digital Marketing Specialist

Burlington, ON

Experience Required
Employment Type
Work Schedule
Job Description
Digital Marketing Specialist - (19000080)
Samuel, Son & Co. is growing! If you're looking for a rewarding career opportunity with a family run, industry leading organization, bring your experience and motivated attitude to Samuel, Son & Co.

Due to our continued success, we are seeking a Digital Marketing Specialist to join our team in Burlington, ON.

If you think you have what it takes to become part of our team, contact us today.

Here is some of what we have to offer:
Competitive compensation
Paid vacation and an annual bonus
Health, dental and vision insurance
Pension plan with company match
Opportunity for fast advancement and career growth

We are seeking a driven and ambitious individual to join our growing Marketing & Communications team, providing creative ideas and a passion for doing great work to help achieve our goals. In this role, you will be an important part of our efforts to take our digital marketing capabilities to the next level, including website development, digital marketing, marketing campaign design and execution, and intranet development. This position will initially be based in Burlington, Ontario, and will re-locate to Oakville, Ontario in the summer of 2020. However, you will interact with business units across Canada, the US and Mexico.

Plan, develop and implement internet marketing strategies to promote Samuel, its products and services online
Develop and execute digital marketing campaigns
Track metrics and scorecards and assist in communicating campaign results to internal stakeholders; develop plans to improve performance
Manage Samuel’s online presence, including content, SEM, SEO and social media presence
Contribute to completion of Samuel’s intranet overhaul and content management
Track and quantify leads coming from the external website
Make edits to the corporate website (Episerver) per business requirements
Assist in the creation and editing of content for internal and external communications and marketing efforts
Job Requirements
3-5 years digital marketing experience
Expertise in using CMS platforms, ideally Episerver
Expertise in using intranet platforms, ideally Unily and Sharepoint
Demonstrated experience in running digital marketing campaigns, generating and measuring MQLs and SQLs
Experience managing and working with B2B vendors and martech companies
Familiarity with coding languages
Passion for learning and growing in the field of digital marketing
Ability to work on multiple projects simultaneously
Desire to help solve business, technology, and analytical problems
Self-starter who is highly motivated and not afraid to take initiative
A college or university degree in Marketing, Communications, or a related field
Adobe experience, including Photoshop, InDesign would be an asset

More Reasons to Join Us:

There’s a lot of opportunity at Samuel. We invest in our employees and we want to give you the chance to work on and lead exciting projects, meet great people and develop your career. That’s why we offer:
Ongoing career progression
Development opportunities
A great work environment, where you’re not just a number
Work/life balance
A commitment to giving back
Flexible benefits and pension matching


Primary Location: CA-ON-Burlington
Work Locations: ON - Burlington Oval Court Corporate Office 735 Oval Court Burlington L7L 6A9
Job: Undefined
Organization: Enterprise Services Canada
Schedule: Full-time
Employee Status: Regular