Digital Marketing Specialist

Waterloo, ON

Experience Required
Degree Required
Employment Type
Work Schedule
Job Description

Because a changing industry calls for a new way of doing things. An ambitious, innovative and fast-paced company, we offer exceptional training and development programs, competitive pay, great benefits, a company-matched savings plan, and paid volunteer days — all within an engaging, fun, and collaborative work environment.

Founded more than 145 years ago, Economical is one of Canada’s leading property and casualty insurance companies. We rely on our national network of more than 800 independent brokers to sell a range of car, home, business, and farm insurance solutions. With Sonnet and Petline, we’re extending our reach through the direct-to-customer channel. With more than 2,400 active employees across the country and a commitment to rethinking the insurance experience, we’re poised for great things.

We’re now adding to our high-performance team to take us into the future. Let’s rethink insurance, together.

In this role, you will:

Reporting to the Manager of Content & Digital Marketing, the Specialist, Digital Marketing will work closely with our digital, social media, design, and content marketers

Be responsible for delivering on our content management and site optimization plans, as well as fulfilling business requests related to our internal and external digital properties

Your Responsibilities

Meeting and consulting with internal stakeholders and team members to support the planning, development, testing, maintenance, and measurement for all Economical internal and external web properties and the corporate enterprise content management platform(s)

Contributing to user story and requirement development for technology implementations

Delivering a simplified user experience that meets web standards, regulatory compliance, and reflects our brand identity and objectives

Creating workback schedules and delivering on digital marketing requests, according to marketing briefs

Publishing content to internal and external sites using our content management system (CMS)

Providing user experience (UX) and accessibility reviews and recommendations for digital and non-digital content, working closely with the Design team; also, you’ll suggest potential implementations aligned to the WAI-ARIA framework

Providing quality assurance testing according to specifications using various accessibility testing tools and/or assistive technologies (JAWS required).

Auditing application(s) during various phases of development, measuring all success criterions for both Level A and Level AA of WCAG 2.0 standards and maintaining documentation identifying accessibility issues and needed solution

PDF creation and tagging for AODA compliance to the AA level

SEO/SEM monitoring and reporting, and sharing insights with content creators

Digital marketing analytics tracking and reporting

Providing analysis/insights for stakeholder awareness

Liaising with our key development and platform vendors, along with internal IT, marketing, communication, and design teams
Job Requirements
Your Skills and Experience

College Diploma or University Degree in Marketing, Communication, Public Relations, or related discipline

5-7 years of progressive professional experience in a digital marketing role, with key responsibilities including content management, UX/UI, digital asset management, analytics/reporting, accessibility, quality assurance, tracking and reporting

Strong project management and analytical skills

Strong written and verbal communication skills, with a sense of diplomacy and professionalism when interacting with business partners

Overall business approach includes customer-service, teamwork and collaboration, ownership, flexibility, remains calm under pressure, and performs well in a busy environment

Expertise in web content management, design and publishing, online content development, user experience, usability, and accessibility; as well as experience supporting the tracking and reporting of marketing programs and campaigns

Effective skills and experience working with Cascading Style Sheets, HTML, Kentico, and/or Oracle Web Content Management. Strong knowledge of effective web testing methodology and proficient in identifying and applying web-based trends and technologies

Knowledge of the AODA (Information and Communications standards), WCAG 2.0 – A/AA, AODA, WAI-ARIA, ISO 14289-1, HTML, HTML5. Experience with accessibility compliance tracking tools (JAWS, NVDA, ZoomText, Dragon) for web interfaces, applications and documents. An understanding of ISO 14289-1 for PDF accessibility and Acrobat testing/implementation is required. An understanding of WCM, CRMs and CMS as well as a working knowledge of web technologies, web standards, mobile standards and cross-browser testing are also required. Knowledge and experience developing and implementing application accessibility compliance test plans/ strategies/ methodologies within an Agile/Lean environment would be an asset

Availability to work outside of business hours if additional or back-up support is required for an incident relating to either a website outage, and/or a catastrophe, during which the website will need to be updated to communicate with policyholders, brokers, and employees

At Economical, we all work together to come up with big ideas — then bring them to life. We focus on our customers first, we bring our best, and we’re stronger together. If you’ve got the passion and the desire to help us reinvent insurance, let’s talk.


To complete the online application process, you’ll need to upload your resume before you apply for the role you’re interested in. Please note that only one document can be uploaded, so be sure to combine your resume and cover letter.

We are committed to providing an inclusive work environment that welcomes diversity and supports accessibility across the organization. If you require accommodation at any time during the recruitment process, please let us know by contacting:

Visit to learn more about us and what we’re up to.

Economical Insurance includes the following companies: Economical Mutual Insurance Company, Family Insurance Solutions Inc., Sonnet Insurance Company, Petline Insurance Company.