Digital Marketing Manager

Toronto, ON

Printing / Publishing
Experience Required
Employment Type
Work Schedule

Job Description

Nelson is Canada’s leading K-12 educational publisher and has served the education community for over a century. The organization exists to reimagine learning solutions that empower student and educator success. Nelson dedicates its business efforts to the creation of world class, innovative solutions that support educators and foster learning experiences to meet the individualized needs of every student. At the core of Nelson’s mission, is a strong belief and firm commitment to equity and access to education for all students.

The Position

You would be an integral member of Edwin team, in which you would help fuel our digital marketing and lead generation efforts. If you have experience using e-mail, content marketing, paid search, social media, and e-commerce/CRM platforms, to identify, engage, nurture, and convert customers - we want you on our team.

This position is a hybrid work role, may require to go 1-3 days per week in-office at our new Toronto (North York) location. Currently remote until details finalized.

Job Requirements
Duties and Responsibilities

Demand Gen - Develop, monitor and optimize customer acquisition and conversion strategy to meet sales objectives. Manage, track and optimize email communications to maintain customer relationships and maximize acquisition funnel.
Content - Create custom content for varying channels and tools including emails, social media, websites, sales and marketing collaterals to support customer acquisition goals.
Ad Optimization – Assist in optimization of paid ads across social, search, & display channels to efforts to maximize customer engagement, while reducing cost-per-acquisition.
Reporting & Analytics – Create performance reporting environment, set up automated reporting dashboards, customer acquisition funnels, and ad-hoc reports as needed. Monitor analytical performance of campaigns in efforts to optimize customer acquisition & conversion activities.

Experience and Education

Minimum 3-5 years in a similar role (SaaS experience a plus)
Multi-channel digital marketing experience, with understanding of automation, lead nurturing and conversion tactics.
Develop and deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and project managing execution
Experience working with Google Analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics required.
Data driven, process and KPI oriented mentality. Able to regularly hit targets
Experience using a CRM to manage customer information.
Superior verbal and written communication skills
Organized multi-tasker, capable of managing multiple projects, with multiple internal/external stakeholders.

Summer Hours

Holiday Closure (Christmas — New Year’s)
Paid Volunteer Day
Professional Development
Flexible Health & Dental Plans
Pension Plan with Company Matching
Registered Retirement Pension Plan
Employee Assistance Program
Fitness Reimbursement Program

Nelson’s Equity, Diversity, and Inclusion Statement

Nelson teaches the world by learning from everyone in it. At Nelson, we are committed to fostering an equitable, diverse, and inclusive workplace environment. This is an integral part of our company’s culture and mission that aligns with our four key pillars of Employee Diversity, Developing Authentic and Accurate Content, Amplifying External Voices, and Supporting the Local Community and Beyond. Nelson is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.