At Freshii, we empower and energize citizens of the world with our fresh food and passionate team members. We’re building a team of entrepreneurs and executors to keep pushing the status quo, back decisions with data, and drive Freshii to continually be better.
We are looking for an energetic, creative, product-driven and self-motivated Digital Marketing Manager to join our growing team. You’ll have global impact as you define our customer journey in the digital world and work directly to shape our existing & upcoming digital platforms. Your role will have you collaborating with every department here at Freshii in addressing business challenges with a focus on our digital presence, mobile app, loyalty and CRM. But that’s just the basics. What’s going to make you successful is an unquenchable curiosity, willingness to challenge conventional wisdom and a knack for asking the right questions, getting answers and distilling your findings into actionable insights.
In a nutshell, here’s what the role entails:
Attribution modelling to Same Store Sales and other KPIs (incremental cheque size, frequency, day, part, etc.)
Build and execute on all digital channels (App, web, email, kiosk, paid social & search)
Work alongside the technology team and external agency to shape the Customer facing App experience
Execute calendar campaigns and non-calendar campaigns (e.g. customer acquisition and anti-attrition) across our own digital platforms and the broader digital space (e.g. Paid Social, SCM, and Ads)
Testing and analytics – we’re always iterating based on data!
Media buying and channel allocation, geo/customer targeting, and execution
Foster a culture of measurability and delivering them to the right stakeholders with a focus on the story that that the data tells us and the action-ability of the insights
Deliver input on campaign goals, approaches and methods and help establish success metrics and KPI’s
Troubleshoot campaign delivery and performance issues
Be extremely detail-oriented, have the ability to prioritize and manage time efficiently among multiple campaigns and daily tasks, and be able to work effectively under pressure
Strong understanding of digital marketing attribution
Work with Brand, Regional, Creative and Tech teams to deliver exceptional results on all digital campaigns in order to drive foot traffic to our stores.