Digital Marketing Coordinator

Toronto, ON
Canada

Experience Required
Yes
Degree Required
Yes
Employment Type
Employee
Work Schedule
Full-Time

Job Description
About Us
Amica Senior Lifestyles offers retirement living options and care services to seniors in Ontario, Alberta and BC. With an emphasis of being a great place to call home, our team’s mission is to empower seniors to flourish by supporting mind, body, and spirit. In over 30 residences (and growing) we are providing first-class independent living, assisted living and memory care living options.
Located in Downtown Toronto, our support office is a fast-paced environment where we work hard to support our front line team members so they can empower and support our residents. We are looking for motivated, hard-working, self-starters to join our team and grow with us. If you are a strong team player who takes initiative to go the extra mile and are looking to join an innovative company in a growing industry, we want to talk to you.
 
 
Digital Marketing Coordinator

Reporting to Director Digital Marketing, this entry level support role will help Amica’s Digital Marketing team with on-going development of new email marketing campaigns, quality assurance and testing for all new digital initiatives, monitoring inquiries from social media and website requests; while developing further transparency at the residence/regional levels of sales.

This position will:

Work with digital marketing and data teams to refine regional dashboards.
Provide analytical support with a key focus on campaign trafficking, audience insights, reporting, analytics and coordinating other digital campaign-specific tasks.

Foster communication between our sales, production, and data teams.

Collaborate with the Digital Marketing team by assisting with various digital marketing duties using tools such as SEMRush, SessionCam, MOZ, Sitecore (Content Authoring) and Eloqua.

Work with the Digital Marketing team to track lead generation and brand awareness campaigns with an omni-channel strategy.

Cleanse database list exports for the use email marketing campaigns

Perform Quality Assurance (QA) checks for all new email campaigns, webpages, new functionality on amica.ca and testing of new digital strategies before they are implemented.

Work with Web Content Strategist to measure/monitor on-site user behaviours in order to find gaps in content, conversion rates and/or on-site user experience issues within pre defined strategy for campaigns built in SessionCam/HotJar

Email campaign development, using set templates to build and QA campaigns.
Job Requirements
The ideal candidate must have:

A College or University education in the area of Marketing, Communications or Digital
1-2 years of experience managing social media for a brand
1-2 years of Marketing communications experience.
Have an Understanding/Knowledge of HTML, CSS, Adobe Suite, Google Analytics, digital marketing, and/or social media marketing is a plus
Be familiar with social media best practices, online reputation management, competitive, and engagement tools.
Understanding of marketing automation and email marketing tactics. Eloqua knowledge is a plus.
Native knowledge of social media platforms
Personally motivated and self-starting.
Have excellent written and verbal communication skills.
Proficiency with Microsoft Office (Word, Excel, Powerpoint)
Organization and time management skills.
Analytical insight

Nice to have:
Experience with online advertising platforms (AdWords, Facebook, etc).
Experience with Adobe Photoshop/basic photo editing.
Experience with website content authoring in a CMS
Experience with marketing automation tools (Eloqua, HubSpot, Marketo)

What can you expect from us?

A diverse environment where individual differences are celebrated and you’re encouraged to be your best self
Collaborative environment where we work together to succeed as a team
Learning and development opportunities to help you grow
Office is centrally located in the financial district, on the PATH and the TTC subway line, and provides easy access to downtown amenities