Digital Marketing Content Specialist - REMOTE

Toronto, ON
Canada

Industry
Banking / Financial Services
Experience Required
Yes
Employment Type
Employee
Work Schedule
Full-Time

Job Description

Position Name

Digital Marketing Content Specialist – Financial Services (Permanent Full-time)

Position Description

As a Digital Marketing Content Specialist – Financial Services your responsibilities will include;

  • Develop, implement and measure Kawartha’s digital strategies to drive member engagement and improve sales effectiveness.
  • In conjunction with internal stakeholders and external suppliers increase awareness of Kawartha’s brand, products and services and monitor the performance of digital channels and campaigns.
  • Social Media and Content Management.
  • Daily management, enhancement and maintenance of Kawartha’s internal and external websites focusing on content, functionality, and ease of use.

Qualifications Required

  • Strong business acumen built from a post-secondary degree/diploma, specializing in Marketing, Digital Marketing and/or Media, or Web/Mobile Design Communications or equivalent experience.
  • A minimum of 2 years’ experience managing digital marketing content and applications.
  • Proven ability to write engaging content for the financial sector, with a strong understanding of financial products and services as they relate to different demographics.
  • Experience developing digital marketing strategy including: Search Engine Optimization (SEO), Search Engine Marketing (SEM), content marketing, data driven marketing, social media, and email marketing.
  • Demonstrated knowledge of current digital/mobile UX trends.
  • Strong and current understanding of:
    • Google or Adobe Analytics, Google AdWords, programmatic, and pre-roll
    • HTML and advanced website/mobile copy, editing and proofreading capabilities
    • MS Office suite and Adobe Creative Suite
Job Requirements
Job Reference Number
20-P-72

Closing Date
Open until filled

Job Location
Remote – Occasional travel required

How to Apply
If you are interested in pursuing a career in the financial services industry with a dedicated, enthusiastic team of professionals in a growing organization that supports an inclusive barrier-free recruitment and selection process, please forward your resume outlining experience and qualifications, referencing “20-P-72” to; humanresources@kawarthacu.com

If contacted regarding a job opportunity, please advise
if you require accommodation.