Digital Content and Communications Specialist

Ottawa, ON
Canada

Category
Industry
Education
Experience Required
Yes
Degree Required
Yes
Employment Type
Employee
Work Schedule
Full-Time

Job Description
  
  
  
  
  
  
  
  
  
  
  
  
  




Duties and Responsibilities:

Reporting to the Assistant Director of Faculty Advancement, Engineering and Design, and working in close collaboration with the Faculty’s Communications Officer and Events Administrator, the Digital Content and Communications Specialist is responsible for:
 Faculty-based event marketing and communication; conceptualizing and development of marketing and communications plans and execution of tactics to promote and support Faculty events and activities.
 Faculty’s social media platforms including developing a content strategy and digital media schedule in order to maintain and expand the Faculty’s social media presence and engagement; developing and executing strategies to boost followers across all platforms.
 Managing and producing content which will communicate and promote the Faculty’s students, faculty, and achievements to internal and external stakeholder and for use in the Faculty and/or University’s print and digital publications and online presence.
It is essential that all communications and marketing materials be produced with the highest standards and convey consistent messaging, accuracy of information, quality of presentation and a common visual identity as they reflect the University and Faculty’s reputation to its internal and external stakeholders. The unique obligations of the Faculty of Engineering and Design to professional and licensing bodies governing the professional practice and licensing requirements in the fields of Engineering and Design must be accurately and consistently incorporated in all communications and marketing materials.


 
Job Requirements
Qualifications:

The incumbent must possess the following qualifications:
• Proven ability to develop and implement innovative marketing and communications plans is required
•  Excellent knowledge of and expertise in the use of social media platforms (current and emerging) is required
•  Proven ability to work successfully under pressure including prioritizing workload, setting priorities, meeting deadlines with minimal supervision
•  Excellent interpersonal skills are required including proven ability to exercise judgement, tact, diplomacy and discretion
•  Excellent communication skills are required
• Exceptional writing, editing and proofreading skills are required
•  English language fluency is required
•  Experience in photography and editing photographs is required;
•  Experience in digital layout and/or graphic design is highly desired;
• Expertise in the use of MS Office, Adobe Creative Suite (InDesign, Photoshop, Illustrator),
WordPress, mass email distribution software, third party cloud services for e-publishing and web registration is required
•  Strong knowledge of the University’s culture and institutional goals and objectives is highly desired

Education and Experience:
The above is normally acquired through the completion of:
• Completion of a four-year honours university degree in Journalism, Communications or related field
• Five years of related work experience in marketing, public relations and communications or journalism
• Experience in creating, writing, editing and producing marketing and communications material required to support events and activities
• Specific experience in developing content, monitoring and analyzing effectiveness of web-based communication vehicles and social media sites such as Facebook, Twitter, LinkedIn and Instagram is required

HR Note:
Carleton University and CUPE 2424 re currently completing a joint job evaluation and pay equity project. The University and the Union are working together to describe the skills, effort, responsibilities and working conditions associated with every CUPE 2424 job, including this one. As a result, the job description that is currently associated with this posting (for recruitment purposes) may be revised to reflect the actual duties captured in the new job descriptions.

By applying for this job you are acknowledging that the actual duties associated with this job may differ somewhat from those identified in the job posting and that you will agree to perform the duties of this job as determined through the joint job evaluation process.

Equivalencies will be considered. Applicants are encouraged to provide information which may demonstrate equivalent qualifications. Please note that applicants may be required to complete an employment test as part of the selection process for this position. Those applicants that are selected for an interview will be requested to contact the Human Resource Advisor assigned to this competition as soon as possible to discuss any accommodation requirements. Arrangements will be made to accommodate your request in a timely manner. Carleton University is strongly committed to fostering diversity within its community as a source of excellence, cultural enrichment, and social strength. We welcome those who would contribute to the further diversification of our University including, but not limited to: women; visible minorities; First Nations, Inuit and Métis peoples; persons with disabilities; and persons of any sexual orientation or gender identity and expressions.