Digital Channel Specialist (2 one-year contract roles available)

2180 Yonge St
Toronto, ON M4S 2B9

Broadcasting / Radio / TV / Film / Video
Application Closing Date
Manages Others
Experience Required
Degree Required
Security Clearance Required
From $60,315 To $73,291
Per Year    
Employment Type
Work Schedule
No Travel

Job Description

The opportunity

In collaboration with the Director of Digital Content Platforms and content owners, support the development, growth, optimization and reporting for a select portfolio of digital channels, including YouTube channels, OTT, TVO’s websites, and social channels working on curation, organic optimization and discoverability. One position will be focused on kids’ properties and one will be focused on adults.

How you will make an impact

  • Support the growth, health, and experience for a select portfolio of TVO digital channels, including YouTube and social
  • Work with Director of Digital Content Platforms and content owners to co-develop and execute ongoing channel strategies and tactics that attract, engage, and retain viewers and donors.
  • Execute and curate content titles and descriptions to ensure optimization for all channels
  • Execute the day-to-day curation, posting and optimization of the channels, ensuring audience-appropriate level of consistency with and broadcast experiences.
  • Optimize backlog and future content on select channels, including YouTube, by creating and optimizing titles, descriptions, tags, playlists, thumbnails, and end cards.
  • Pitch and execute platform-specific content treatments
  • Curate social media for optimization
  • Ensure consistency of TVO's catalogue across, YouTube, OTT, and other digital channels.
  • Conduct ongoing data analysis and reporting on the channel portfolio and market landscape.
  • Stay informed of platform and channel changes and trends, act as subject matter expert, and identify and recommend new opportunities and best practices for audience growth, awareness, and exposure.
  • Collaborate with marketing, content, data, and product stakeholders to drive user growth and engagement.

Job Requirements
What you will bring to TVO

- Undergraduate degree or equivalent relevant experience.
- Proven expertise in the YouTube platform and the various executional strategies and tactics required to develop and grow a channel and
channel audiences
- Proven expertise in the YouTube platform and the various executional strategies and tactics required to develop and grow a channel and
channel audiences.
- Similar experience in growing other digital channels an asset.
- Experience working in cross-functional teams, and in designing and managing projects to completion.
- A proven and effective community manager.
- Experience reporting with Google Data Studio an asset.
- High level of comfort using and reporting with a range of YouTube, social media & analytics tools.
- Mean SEO and SEO writing skills.
- Strong aptitude and experience in planning, optimizing, and reporting.
- A data-driven approach with a willingness to experiment and adapt to fast-paced environments.
- Demonstrated desire for action with positive energy, curiosity, and a can-do attitude.
- Proven ability to build relationships to achieve results.
- Strong writing and communication skills.
- Demonstrates TVO's values of Excellence & Innovation, Ownership, Collaboration, Trust and Respect, Diversity Equity and Inclusion.
Christine Geddes
2180 Yonge St
Toronto ON M4S 2B9