Digital Analyst, Marketing

Abbotsford, BC

Experience Required
Degree Required
Employment Type
Work Schedule

Job Description
PositionDigital Analyst, Marketing
Contract typeStaff, 100% full-time, Temporary
Start dateJanuary 1, 2020
End dateOne (1) year term
Salary scale$4,701.90 - $5,529.35 per month (Staff pay group 9)
Closing dateDecember 31, 2019

The Digital Analyst, Marketing specializes in analyzing digital data gathered from multiple “listening posts” (websites, surveys, testing, CRM systems, market research etc.), providing insights and reporting on trends. Key outputs of the digital analyst role are the creation of dashboards, reports and recommendations for presentation to various university departments, ensuring a better understanding of digital communications university-wide.

Duties & Responsibilities

Plan, develop, manage and provide analysis on digital campaigns and develop content strategies to promote programs on the UFV website
Produce detailed reports for various departments on campaigns, growth patterns and social media funnel tracking
Understand the experience and behaviours of UFV’s various audiences and make strategic recommendations on the most important KPIs to track
Define best practices for analyzing online user behaviour and for interpreting data
Perform all duties of an analytics tool administrator including creating/managing account access, all site tagging and configurations, custom dashboards, and user training as requested
Participate in kick-off activities to ensure necessary analytics tracking is configured prior to site or campaign launches
Run regularly scheduled web analytics reports that contribute meaningful analysis and actionable insights
Monitor and provide best practices for improvement of online conversions to optimize campaign success
Determine objectives, methods and tools needed for iterative testing and optimization
Lead regular tagging audits, providing best practices, and troubleshooting to ensure accuracy
Conduct ad-hoc analysis and reporting for internal partners as requested
Plan, implement and analyse qualitative and quantitative research methods and techniques e.g. user testing, diary studies, user personas
Develop and present user personas to UFV’s various audiences based on gathered data
Develop and present user requirements in all UFV’s customer-facing projects
Job Requirements
Bachelor degree in a related field from a recognized institution or equivalent
Certification in digital and web analytics considered an asset
Minimum four (4) years of experience working with an advanced real-time digital analytics system including a minimum of three (3) years of experience in using the Microsoft Office suite with expert level Excel skills
Knowledge of advanced digital analytics methodologies such as A/B and multi-variate testing, competitive analysis, surveys and market research
Data management and visualization experience
Experience directing the implementation of a web analytics platform, including the provision of detailed variable requirements to an IT team to ensure the proper collection of data elements
Excellent communication skills with the ability to collaborate with technical and non-technical teams
Excellent time-management skills with the ability to balance multiple projects, set priorities and negotiate timelines
Analytics experience in agile project environments would be an asset
Basic JavaScript, HTML, and computer programming concepts would be an asset

About UFV
The University of the Fraser Valley (UFV) is nationally recognized for its emphasis on teaching excellence, experiential and applied education, community engagement, and Indigenization. UFV is the school of choice for over 15,000 students. With six campuses and centres, UFV offers undergraduate and graduate programs in the arts, sciences, and professional studies, as well as trades and technology education, university preparation, and continuing education.

At UFV, we are dedicated to changing lives and building community. Our educational goals are to prioritize learning everywhere; be flexible and responsive; collaborate across boundaries; develop local and global citizenship; and integrate experiential learning. A British Columbia “Top Employer”, we are committed to providing a welcoming, inclusive and dynamic learning and working environment that is fair and respectful of everyone. Our culturally diverse employee and student populations reflect the local, national, international and Indigenous communities we serve. If you see yourself as a lifelong member of a community that values and nurtures innovation and creativity, cultivates leadership and citizenship, and where success builds on success, you belong at UFV.

How to apply
Direct resume including evidence of appropriate qualifications, referring to Posting #2019.248 to:

Human Resources
University of the Fraser Valley
33844 King Road, Abbotsford, BC, Canada V2S 7M8
Tel: (604) 854-4554 Fax: (604) 854-1538 Website:
Email resumes to: