To be successful in this role, you must:
Have 3+ years of experience creating and delivering customer marketing at scale for software users
Be motivated to teach othersit gets you out of bed every day!
Thrive on experimentation and moving fast, while staying focused on data and conversion
Have the capacity to lead the charge on experiments and manage projects from inception to completion
Be extremely detail-orientedyou don't let anything fall through the cracks!
Work well under pressure and have no trouble meeting deadlines regardless of obstacles
Demonstrate exceptional writing skillsyou can quickly develop copy that is relevant, engaging, and high converting
Have a track record of prioritizing initiatives based on impact and positively impacting customer success metrics
Have previously conducted customer research to drive your actions
You might be the person we're looking for if you:
Are a team player and have experience working on cross-functional teams. You're just as comfortable speaking with a salesperson as you are a marketer or data analyst!
Previously worked at a fast-paced, growing SaaS or tech company
Are familiar with data analysis tools like Google Analytics and Mixpanel
Demonstrate skills writing in-app and marketing copy
Bonus points if you:
Can advise customers on how to market and grow their businessyou may pull from your own entrepreneurial or business experience!
Have previously built and optimized onboarding emails
Are knowledgeable in instructional design
Have experience with referral campaigns and tools
Are familiar working with in-app communications tools like Appcues, Intercom, etc.