Communications and Marketing Strategist

Vancouver, BC
Canada

Category
Industry
Education
Experience Required
Yes
Degree Required
Yes
Employment Type
Employee
Work Schedule
Full-Time

Job Description
Job Posting

Job ID:

37397


Location:
Vancouver - Point Grey Campus

Employment Group:

Management&Professional (AAPS)

Job Category:

Information Services

Classification Title:

Information Services, Level B

Business Title:

Communications and Marketing Strategist

VP/Faculty:

Faculty of Arts

Department:

Arts, Dean's Office

Salary Range:

$66,787.00 (minimum) - $80,176.00 (midpoint) - $96,212.00 (maximum)


Full/Part Time:
Full-Time


Ongoing:

Yes

Desired Start Date:

2020/07/06

Funding Type:

Budget Funded




Closing Date:

2020/05/21

Available Openings:

1




Guiding principle: "Midpoint" of the hiring salary range means the individual possesses full job knowledge, qualifications and experience.



Job Summary

Develops, leads and implements communication and marketing plans, programs, and activities to promote the value of the Faculty of Arts. Participates in an integrated and coordinated approach to developing communications strategies and policies.


Organizational Status

Reports to the Director, Communications and works collaboratively within the Arts Communications team, the Arts Communications Network, and Arts ISIT. Maintains strong working relationships with Arts staff, and with campus-wide service providers and other campus communicators.


Work Performed

1. Plans and implements well-coordinated, effective communication and marketing plans and vehicles for Arts including the Dean's Office and units across the faculty. Drafts strategies and policies to ensure alignment on internal and external communication and marketing guidelines, shares best practices, and maintains UBC brand standards.

2. Responsible for researching, writing, editing, and curating content and preparing communication plans, advertising copy, reports, articles, announcements, scripts and remarks and news releases. Consults with content providers and units within the faculty on messages, audience, delivery and best practices for internal and external communications. Determines the appropriate communication channel and distribution of messages.

3. Generates campaigns, public relations, and marketing activities designed to raise the profile of the Faculty of Arts to faculty, students, researchers and community. Identifies and coordinates opportunities with other campus communicators to cross-promote the faculty effectively across campus.

4. Promotes Arts programming and events in support of the faculty's strategic vision and objectives.

5. Designs and produces effective and visually appealing communications and promotional materials and digital assets to support the needs of clients in unitrs across the faculty. Materials include digital and physical signage, newsletters, presentations, campaign materials, promotional products, and exhibition collateral. Coordinates photo and video shoots as needed at unit locations and other sites. Works with external vendors where needed to produce materials. Produces video clips, takes photographs and utilizes various media platforms to promote and market the faculty's programs, services and collections. Ensures communication and marketing materials are compliant and align with the UBC brand.

6. Solicits, curates, and develops internal communication stories for distribution to Arts employees through newsletters, events, and the Intranet. Supports various internal communication goals and priorities.

7. Curates, creates, and implements a range of digital communication tactics to support the faculty's various digital channels including digital signage, websites and social media channels. Provides training for new Arts staff where needed on best practices around social media and web content management.

8. Develops, analyzes, and shares communication and marketing metrics with the team and others. Creates infographics and other visual aids to amplify data-driven stories and case studies. Works collaboratively with other campus analysts where needed.

9. Participates in regular editorial team meetings. Liaises where needed with UBC Brand and Marketing, Media Relations and other campus communicators.

10. Represents the Arts Communications team on various committees and via opportunities that require/request Arts representation.

11. Cultivates strong relationships with internal clients and helps maintain the reputation of the Arts Communications team through professionalism and positive contributions in meetings, both within the faculty and on campus.

12. Performs other related duties.


Supervision Received

Reports to the Director, Communications. Receives functional supervision by Arts Communications team manager.


Supervision Given

May manage and coordinate the work of staff where needed. Explains work procedures to new or inexperienced staff. May direct the work of internal and external service providers.


Consequence of Error/Judgement

This role exercises initiative and judgement in establishing priorities and carrying tasks through to completion, and must demonstrate tact and discretion. Works independently and as a team member within established guidelines and standards. Work is reviewed in terms of achievement of defined goals. Makes decisions regarding writing and editing communication materials, and communications projects and service contracts. The Communications & Marketing Strategist works with all groups across the faculty to serve the communication needs of the Faculty of Arts community. Error in the performance of duties or inappropriate disclosure of confidential information may adversely affect the image and reputation of the faculty and the university. The performance of this position can have a major impact on how the Faculty of Arts is perceived by its internal and, by extension, the external community.
Job Requirements
Qualifications

Undergraduate degree in a relevant discipline. Minimum of five years experience or the equivalent combination of education and experience. Prior work experience in agency or internal client environment preferred. Membership in IABC, CPRS, BCAMA or BCAIM preferred.

Prior communications and marketing experience in developing and coordinating print and digital projects. Demonstrated working knowledge of graphic and web design principles required. Ability to use desktop publishing software at an advanced level (Adobe Creative Suite - Adobe Illustrator and InDesign required) to develop effective marketing and communication materials.

Experience planning successful events for internal and external audiences, working with staff committees and volunteers where needed.

Ability to conduct needs analysis, plan, organize, manage, monitor, complete, and evaluate projects within allocated time and resources. Ability to effectively manage multiple tasks and priorities. Ability to prioritize and work effectively under pressure to meet deadlines. Ability to maintain accuracy and attention to detail.

Demonstrated experience working with social media tools in an organizational and/or corporate environment to engage audiences. Demonstrated experience using content management systems such as WordPress. Experience in creating and delivering messages in various platforms using tools such as video, podcasts, presentations and webcasts.

Experience with assessing and analyzing data to make informed decisions. Familiarity with analytics programs for social media platforms an asset.

Ability to communicate effectively verbally and in writing. Ability to develop and deliver effective presentations. Ability to compose correspondence, reports, presentations and other written materials using clear concise business English. Ability to adapt writing styles for various purposes, for different media requirements and for different audiences. Ability to effectively use email, word processing, spreadsheet, presentation software at an advanced level.

Ability to recognize, respect and work effectively with individuals and groups with diverse perspectives and backgrounds. Takes initiative in learning about language and issues relating to equity and diversity. Ability to develop and maintain cooperative and productive working relationships and engage in workplace culture. Ability to recognize and appreciate the contributions of colleagues. Committed to demonstrating respect to colleagues at every level by trusting in their abilities and knowledge to perform their roles and earning respect through meeting commitments. Models and demonstrates good interpersonal communication through active listening and appreciative inquiry and open to providing and receiving timely, constructive feedback. Listens to, encourages and expresses creative and innovative ideas. Open to experiment and improvise with new ways of approaching processes, tasks or problems. Ability to work effectively independently and in a team environment. Ability to exercise tact and discretion.





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Equity and diversity are essential to academic excellence. An open and diverse community fosters the inclusion of voices that have been underrepresented or discouraged. We encourage applications from members of groups that have been marginalized on any grounds enumerated under the B.C. Human Rights Code, including sex, sexual orientation, gender identity or expression, racialization, disability, political belief, religion, marital or family status, age, and/or status as a First Nation, Metis, Inuit, or Indigenous person.

All qualified candidates are encouraged to apply; however Canadians and permanent residents will be given priority.