Communications Advisor, Content Writer/Editor

Ottawa, ON
Canada

Category
Industry
Healthcare / Health Services
Experience Required
Yes
Employment Type
Employee
Work Schedule
Full-Time

Job Description

CONTRIBUTING TO THE CMPA

The Communications department provides strategic advice, guides overall messaging and positioning, and provides marketing, creative writing, editing, translation and graphic design services. The department also monitors changes in the physician and healthcare environments, proactively identifies risks and emerging issues and works to ensure that CMPA messages resonate with our members. In addition, the Communications department is integral in driving and supporting change within the Association.

POSITION OVERVIEW

Reporting to the Manager, Strategic Communications, the Communications Advisor contributes to the development and implementation of a broad range of internal and external communication initiatives – including the development of feature articles for the CMPA’s quarterly magazine, Perspective. The Communications Advisor is a seasoned writer with proven knowledge and experience developing content for both print and digital channels (e.g. print publications, web content, social media content). The incumbent will translate complex information into understandable narratives, and is able to research and write feature articles, Qs and As, fact sheets, backgrounders, news releases, video scripts, speeches and more.

To continue to meet the evolving needs of its members, the CMPA is exploring ways in which we can modernize our communications to members. This role will support modernization activities by bringing a strategic mindset and a fluid, adaptive and innovative approach. The Communications Advisor is open to evolving CMPA’s communications and identifies opportunities for and supports enhancements to activities and vehicles, such as shifting CMPA’s flagship print publication to a digital model.


POSITION ACTIVITIES

  • Writes clear, consistent and captivating content in a variety of formats for a variety of purposes and platforms for internal and external stakeholder audiences – including articles for the CMPA Perspective, content for CMPA’s website, electronic newsletter, social media channels, and bylined articles and Op Eds for inclusion in medical trade publications and traditional media outlets, etc.
  • Develops new content through research and interviews, establishing relationships with subject matter experts within CMPA.
  • Researches appropriate external sources of information, references the material, and formats references in accordance with accepted style conventions.
  • Provides editorial support, as needed, including editing (proofreading, copy editing, stylistic editing, substantive editing) to produce clear, meaningful, and relevant content.
  • Recommends the most appropriate approach to address the communications requirements of internal and external audiences and assists in the implementation of these strategies.
  • Supports enhancements to CMPA’s communications channels (e.g. modernization of Perspective) to promote the uptake of CMPA safe medical care information.
  • Working with Communication colleagues, supports the development of a fluid and adaptive content management approach to ensure CMPA’s online materials are regularly reviewed and revised, as needed.
  • Adapts print content to an online format and understands the unique requirements of each format.
  • Measures effectiveness of communications initiatives, including article uptake, and refines strategies as required.
  • Supports the Editorial Review Panel (the editorial body for Perspective magazine) as required.
  • Responds to member facing inquiries about Perspective articles
  • Supports a fluid and adaptive approach to creating an editorial calendar.
  • Participates in corporate or departmental projects as required.
 
Job Requirements
EDUCATION AND EXPERIENCE

Bachelor degree (4 years) in a specialized field (e.g. Marketing, Public Relations, Journalism, Communications or English, etc).
6 to 8 years of progressively responsible positions in communications.
Experience working in an association with a national focus and active membership is a strong asset.
Demonstrated experience producing high-quality copy and content for a variety of channels (e.g. articles, website, blogs, speeches, etc.).
Knowledge of and/or experience working within the Canadian healthcare system is an asset
Experience working with staff and leaders at all levels.
Demonstrated ability to work collaboratively in a team environment, to share ideas and learn from others.
Experience with style guides, such as the Chicago Manual of Style and National Library of Medicine citations, and ability to apply the CMPA Corporate Style Guide.
Experience executing measurable, multi-channel communication plans, with significant expertise in member focused communications.
Experience in the print production process, including layout and directing graphic design would be a strong asset.
SKILLS AND ABILITIES

Superior oral and written communication skills.
Excellent editorial skills, including writing in English across a wide range of media.
High aptitude for adaptability and flexibility.
Excellent active listening skills.
Demonstrated ability to manage competing priorities and meet tight deadlines.
Ability to clearly articulate messages to a variety of audiences.
Excellent project management, organizational and consulting skills with a high attention to quality, detail and accuracy.
Able to solve problems independently and in groups.
Strong consultation and facilitative abilities, including an ability to communicate with a range of individuals on complex matters and to bring conflicting points of view to consensus.
Ability to manage change is considered an asset
Knowledge of the healthcare environment is a strong asset.
Bilingualism is considered an asset.
POSTING DETAILS

This is a regular full-time and permanent opportunity with the CMPA
This position is classified as a level 8 role - salary range is $69,266 to $92,816
Selected candidates will be required to complete a skills assessment
This posting will remain open until 4:00PM EST on Friday, March 5, 2021