Bilingual Content Marketing & Social Media Specialist

Toronto, ON

Experience Required
Degree Required
Job Description
About Us

BDO. Because relationships matter.

There are many world-class accounting firms. Far fewer that offer a culture so rich in professional opportunity, personal fulfillment, and long-term growth. At BDO, we understand that exceptional service to our clients begins – and ends – with exceptional regard for our people. Because at its core, our business is not about numbers or spreadsheets, dollars or pence, but about people working with, for, and in service of others. In short, because relationships matter.

Position Description

BDO Canada has an immediate opening for a Bilingual Content Marketing & Social Media Specialist to join the Financial Recovery Services business line. The ideal candidate will be located in either Ottawa, Montreal or Toronto.

The Bilingual Content Marketing & Social Media Specialist is a digital marketing role with an emphasis on content marketing and social media, including content creation and social community management. You have a strong understanding of the Quebec market place, and digital marketing best practices, emerging trends, and how they can be applied in a B2C environment. As a member of the Marketplace team, you will report to the Sr. FRS Marketing Manager, and work in a collaborative environment with a variety of stakeholders, including regional practice professionals in Quebec, developing and executing content marketing campaigns, and drive top-of-funnel leads and growth in traffic to National and local websites. This individual must be a dedicated team-player, with the ability to build and maintain collaborative relationships with internal and external stakeholders.
Job Requirements
Key Accountabilities and Responsibilities

Content Planning

Create develop and execute content with the National FRS Marketplace team, to help grow our market presence in Quebec.
Develop and execute content marketing campaigns using templates and best practices
Contribute to the French content creation process and editorial calendar
Use data and analytics to drive content ideation and content strategy
Support the development and refinement of content themes, personas, path to purchase, and content distribution strategy
Content Creation

Outline, research and create a variety of engaging content, including website content, blogs, infographics, webinars, podcasts, videos, articles, white papers, and other types of publications.
Work with external French service providers such as agencies, broadcasters and other vendors
Help manage the translation of content to ensure accuracy of information and consistency in tone
Serve as an editor for digital marketing to ensure consistent tone and voice across content
Enforce the international BDO network’s corporate visual identity standards, including consistency of look and feel in design and writing styles
Content Distribution

Collaborate with the National FRS Marketplace team on optimizing content for SEO, and supporting initiatives related to the firm’s national websites and social media channels
Help create and execute social and traditional media campaigns.
Monitor content performance and create reports outlining recommendations for improvements

Education and Professional Skills/Knowledge

University degree in marketing, journalism, public relations or a related field
3 - 5 years of related experience, including hands on experience in content creation, preferably in a B2C environment (background in professional services industry is considered an asset)
Fluent in English and French is required (Writing and speaking)
Exceptional writing, proofreading and editing skills in both official languages
Demonstrated ability to communicate effectively with multiple levels of the organization
Superior organizational skills and attention to detail, with proven ability to keep projects on track while balancing competing priorities
Strong Microsoft Office skills and experience working on CMS platforms
Strong knowledge of content marketing principles and related areas such as search engine optimization and writing for the web
Demonstrated experience using Google Analytics and other analytics platforms
Strong knowledge of social media and digital marketing strategies, best practices, and analysis (experience executing paid campaigns on Facebook and Twitter is considered an asset)
Experience developing a variety of content (e.g. written content, infographics, webinars, videos)
Reliable business judgement and problem-solving skills
Effective time management and organizational skills, with the ability to prioritize workload and manage multiple projects with competing deadlines
Excellent interpersonal and client focused skills – interacts well with all levels of staff and partners with a positive and enthusiastic attitude
Self-starter, motivated and ability to work independently as well as in a team environment
Strong ability to collaborate and work effectively as part of team

Our Vision

One Firm engaged to make a difference through valued relationships with our people, clients and communities.