Associate Marketing Manager, Banking

Oakville, ON

Banking / Financial Services
Employment Type
Work Schedule
Job Description
Are you looking for unlimited opportunities to develop and succeed? With work that challenges and makes a difference and a flexible and supportive environment, we can help our customers achieve their dreams and aspirations.

Creativity. Strategy. Nimbleness. Team. It’s what powers us and sets us apart from traditional Financial Institutions. With transformational leadership and the development of a truly innovative and integrated Marketing organization it’s an exciting time to be in Marketing at Manulife! We’re building deeper customer relationships leveraging customer insights, innovative media and engaging content via digital and social growth channels to build a fresh Marketing approach that differentiates us from traditional Financial Institutions Marketing.

Under the leadership of the Marketing Manager, Banking and part of an evolving customer centric organization, you’ll join one of Manulife Canada’s fastest growing businesses – Manulife Bank.

As the Associate Marketing Manager, you will be responsible for planning and implementing multi-tactic, integrated marketing programs to drive awareness and acquisition for day-to-day banking and lending products.

Key Accountabilities

Insight Activation
In collaboration with Marketing Manager work closely with Research & Insights team to enhance understanding of customer perceptions, preferences and behaviours
Monitor & maintain a good understanding of competitive activity in the banking industry
Brand Strategy and Activation
Support Marketing Manager in working with Canadian Division Marketing to activate the Manulife brand mission across all touch points in the customer journey
Drive brand consistency and governance working with Canadian Division Marketing
Marketing Planning & Activation
Support Marketing Manager and assist them in the planning and development of Marketing plans
Work collaboratively with cross functional and agency partners to develop & implement multi-media, fully integrated 360 marketing programs in support of business objectives and across channels
Ensure that projects are managed through effective project management and delivered with high quality, on time, and on budget.
Build an effective network of internal and external partners and maintain effective relationships with external suppliers.
Manage a diverse workload and sometimes demanding and / or competing deadlines in a fast-paced environment.
Measurement & Budgeting
Support Marketing Manager in working with business teams to ensure clear understanding of financial targets and build into Marketing planning process
Work alongside Marketing Manager with Digital Analytics and Research & Insight teams to measure campaign effectiveness, while optimizing through real time Marketing approach
Job Requirements
Qualifications and Attributes
3-5 years work experience in Marketing, successfully developing and implementing effective marketing solutions to meet business needs
Strong organizational and project management skills, with proven ability to manage multiple projects within tight timelines
Energetic, creative, solutions-oriented, team player, who thrives in a fast-paced and changing environment
Excellent interpersonal skills with ability to build relationships and maintain professionalism
Proficiency in using Microsoft office suite (including SharePoint) and Adobe Acrobat Pro
Financial services industry knowledge is an asset, but not a requirement
University Degree: Business, Marketing, or Communication is preferred

About Manulife

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. We operate primarily as John Hancock in the United States and Manulife elsewhere. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions. At the end of 2017, we had about 35,000 employees, 73,000 agents, and thousands of distribution partners, serving more than 26 million customers. As of March 31, 2018, we had over $1.1 trillion (US$850 billion) in assets under management and administration, and in the previous 12 months we made $26.9 billion in payments to our customers. Our principal operations are in Asia, Canada and the United States where we have served customers for more than 100 years. With our global headquarters in Toronto, Canada, we trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges and under '945' in Hong Kong.