Social Media Content & Community Engagement:
Working closely with the stakeholders, develop, implement, strategically plan and manage social media content calendars to support key strategies and initiatives; execute against these calendars, including developing content concepts from idea to completion.
Accurately upload/schedule/post assets, including photos and videos, with corresponding copy on all social platforms working with sales and service teams.
Design and retouch social posts, plus make modifications to existing creative, as needed.
Conceptualize, produce and execute multiple creative outputs per day across all social platforms (including, but not limited to, standard posts, re-cuts of how-to videos, motion-graphics videos, animated GIFs, cinemagraphs, etc.).
Understand how to leverage the brand’s owned social assets and social influencer to engage consumers and help position the brand top of mind for purchase intent.
Support the social strategy for Canfinse; oversee and manage content and stories that encourage action and advocacy.
Collaborate with cross-functional digital/social teams on all content, guided by overall brand and business objectives.
Creatively and proactively engage consumers online to drive favorable brand conversations and consumer relationships.
Help drive consumer traffic to canfinse.com
Fully respond to questions, comments and related opportunities with speed and judgement. Escalate questions/issues to consumer communications and/or legal as needed.
On an everyday basis, identify issues, patterns and trends in consumer comments/inquiries and funnel information to the appropriate departments
New ideas to product development
Messaging effectiveness to local/regional marketing organizations
Frequently asked questions
User-generated content to marketing/creative
Generate metrics reports using standardized tools and craft analyses based on the data; assist in developing related recommendations.
Stay up-to-date on new social media tools and best practices; monitor competitors and other social media leaders to see how they are using them, so the company can continue to be an early adopter of these technologies.
Demonstrate 24/7 approach to responsibilities.
Four-year college degree or equivalent.
3-4 years related experience, e.g., managing community outreach, creating content, building brand advocacy.
Net savvy (high engaged in social networking sites & all things Web 2.0). Active daily life in online and social media.
Understanding of how create “brand appropriate (non-corporate) voice” in social media to build authentic, relevant, interactive consumer relationships.
Strong ability to interpret and translate global brand strategies and equity into voice/programs appropriate for social media.
Ability to collaborate and navigate among multiple teams, platforms and communities to ensure strategies/goals are understood and met.
Excellent communication, writing and quantitative skills.
Excellent judgment to drive optimal brand engagement in online beauty/brand communities and identify/escalate potential issues/crises.
Branding/beauty/fashion/entertainment experience a plus.
Experience working with content management tools and/or social media analytics tools required.
Strong problem-solving and project management skills including scheduling and budgeting.
Insurance industry experience a plus.
We thank all applicants for their submissions, however, only qualified candidates will be contacted.
Applicants must be permanently eligible to work in Canada upon hire. Proof of eligibility may be requested. We celebrate employment equity.
For more information or to send your resume, please contact us at moc.esnifnac@sreerac.