Marketing Specialist


Vancouver, BC
Canada

Industry
Education
Application Closing Date
2/28/2018
Experience Required
Yes
Degree Required
Yes
Employment Type
Employee
Job Description
Founded in 2005, Think Tank Training Centre specializes in the latest software, techniques and technologies that cater to the needs of the film, television and video game industries. Think Tank Training Centre was born out of a passion for sharing industry knowledge with the next generation of digital artists.

Situated in a beautiful heritage building in North Vancouver, Think Tank boasts a 92% job placement in the CG Industry. In 2015, the school was ranked #1 in Canada and #3 in the world for film, TV and game production at the CG Student Awards. Most recently at the 2018 “The Rookies”, Think Tank was awarded 2nd in visual effects, 3rd in feature animation and 6th in next gen gaming, competing with more than 600 schools worldwide.

A highly creative team, we work hard and play hard. Each of us is an expert at what we do, and we’re committed to supporting each other in a collaborative environment. We’re all working towards the same goal, and we’re thrilled to be adding a marketing genius to the team. In 2017 we launched Think Tank Online: a platform that is changing the educational CG landscape on a global level.
Job Requirements
WHO YOU ARE

You’re pumped about the chance to play a key role in our organization, helping to fuel growth for Think Tank Training Centre and making a massive impact to the CG industry globally. You’re a dynamic self-starter with the ability to work effectively both independently and in cross-functional teams. Comfortable with ambiguity, you’ve got a passion for learning and your entrepreneurial mindset means you’re always looking for ways to do it better. You’re a strong communicator with superior writing and editing skills. You’re highly organized, analytical, and strategic: you see the big picture and yet you aren’t afraid to roll up your sleeves and get your hands dirty. You take pride in your work and relish being part of every aspect of a project, from idea generation, to reporting analytics. You can successfully drive projects with minimal guidance, and constructive feedback inspires you to reach further than you thought you could. Lastly, you boast a strong understanding of performance metrics for communications, have a proven track record of executing successful social media campaigns, and have a Bachelor’s degree in Marketing or the equivalent.

THE ROLE

Develop the international marketing strategy to drive applications and then implement that strategy through a combination of channels, such as social media, advertising, digital marketing, industry engagement, online forums, events, public relations, press releases, and merchandise.
Develop, track and control the marketing budget. Measure and report on marketing effectiveness and develop new approaches to constantly improve results while working within budget.
Present in-depth content strategies and analytics results to the owners. Use data-driven intelligence and visualizations, to report key insights to the team on campaign performance, and advocate for course-correcting changes when needed.
Manage the process of admissions and reporting for admissions pipeline activity. Use our CRM software to build relationships with students (current, future, alumni), to manage enrollment targets, and to analyze campaign effectiveness.
Lead the tactical content strategy execution, digital content production and marketing plan for Think Tank Online. Collaborate with our media manager to create killer content for promotional purposes. Routinely create and update content based on industry trends, international competition, and analytics results from marketing campaigns.
Spearhead Think Tank’s social media presence to build international brand awareness. Actively drive Think Tank’s social media channels, update company blogs, create and publish editorials and monitor both paid and organic social media campaigns.
Be the voice and the face of the company and grow an active audience base across multiple mediums. Curate emotionally-impactful compelling content in our brand voice without sacrificing clarity. Create & execute messaging and competitive positioning strategies for our products to create brand awareness, fuel sales growth, and increase customer engagement.

MUST HAVES

3+ Years Marketing Experience
Social Media
Digital Campaigns
Lead Generation
Photoshop and/or Illustrator
Google Analytics
CRM Software Experience
International Marketing Experience
Landing Pages
SEO (on page / off page)
SEM, PPC, A/B Testing
Marketing Automation
Inbound Marketing
Bachelor’s Degree In Related Field

NICE TO HAVES / BONUS POINTS

Familiarity with the CG industry and a genuine interest in the world of animation
Experienced in higher education, admissions and recruitment
Fluent in more than one language
Previous live streaming experience on platforms such as Twitch, YouTube and/or Mixer

COMPENSATION

Though this is primarily an in-house position, you will have the freedom to be mobile and work remotely from time to time. Because we’re playing on an international level, there is also option for flexible work schedules to account for the demands of the industry while exercising a healthy work-life balance. You’ll enjoy a casual and extremely creative, dog-friendly work environment here at Think Tank. We offer a competitive base salary correlated with the experience level of the candidate, as well as an exciting incentive package based on enrollment targets. The sky’s the limit! As a school we believe in continuous professional development and personal growth, so you’ll also be provided with your own PluralSight account.

HOW TO APPLY

Submit your resume and cover letter through our website at www.tttc.ca\careers.

Include 3 links showcasing examples of your work - funnels, campaigns, content.

Think Tank Training Centre thanks you for your interest in the Marketing Specialist position. Due to the high volume of applications received, only those candidates qualified will be contacted for an interview.

Job Type: Full-time

Salary: $55,000.00 to $65,000.00 /year

Required experience:

Marketing: 3 years
Required education:

Bachelor's
Job Location:

Vancouver, BC
Required language:

English