Digital Marketing Specialist


Toronto, ON
Canada

Industry
Food Services
Experience Required
Yes
Degree Required
Yes
Employment Type
Employee
Job Description
Pusateris Fine Foods

WHO WE ARE

As Toronto's premiere gourmet food shop, we've been bringing the world's very best to the city for more than 50 years, building a reputation for exceptional quality, service, and selection.

The Digital Marketing Specialist represents the brand in all applicable online mediums including website, blog, social media platforms and digital ads.
Job Requirements
RESPONSIBILITIES

Develop and execute a plan that increases traffic and engagement against designated targets on social and digital platforms
Identify emerging trends, technologies and opportunities to grow in the digital space
Generate, streamline, optimize, schedule and manage website
Manage Google SEO/SEM and optimize searchable content on Pusateri’s.com
Manage Pusateris.com website uploads, traffic and site changes
Build target audiences and execute digital ads for google, facebook and other online applicable platforms
Newsletter deployment, list optimization and database growth strategies
Use and understand website and social analytics to measure results and develop and recommend future strategy
Report on return on investment for all online initiatives

QUALIFICATIONS/EXPERIENCE

University or college certificate in digital marketing
At least 5 years experience in digital and social marketing
Proven ability to create strategy and lead social/digital initiatives that produce results
Familiarity with MailChimp or other database management tools
Familiarity with HTML 5 coding
Proactive problem solving and strong organizational skills
Ability to work independently, effectively solve problems and handle multiple projects simultaneously
Photography skills and a passion for food are a bonus

Pusateri's is an equal opportunity employer and prohibits discrimination of any kind. Accommodations are available upon request for all applicants throughout the recruitment process