Digital Marketing and Communications Coordinator

Toronto, ON

Banking / Financial Services
Experience Required
Degree Required
Employment Type
Job Description
Zafin is an award-winning provider of relationship banking software solutions to the financial services industry. As the market leader in relationship banking, Zafin is transforming the way banks manage products, pricing and billing across the entire client relationship. Zafin is privately owned and operates out of multiple global locations including North America, Europe, Middle East and Asia Pacific.

What is the Opportunity?

We’re looking for a Digital Marketing and Communications Coordinator who will help drive brand awareness and demand generation for Zafin. This position will be responsible for digital communications, content, internal communication, social media and reporting. Having a working knowledge of marketing automation, and an entrepreneurial spirit, you’ll drive leads and new business for Zafin.
Job Requirements
What will you do?

Develop lead nurture collateral and aid in funnel design.
Create daily content and manage elements of the company's social media platforms, presence and blogs including LinkedIn, Twitter, Facebook, Google+ and additional channels.
Continuously monitor local, national, and international media, identifying opportunities to drive paid, earned, and owned content through print, online, and broadcast coverage.
Provide community management and measure results and performance/impact of initiatives (lead generation), including social media and media relations efforts, producing status reports.
Develop unique stories and repurpose content across multiple marketing assets.
Create submissions for industry awards.
Assist in event execution and amplification.
Communicate effectively with internal marketing and sales teams.
What do you need to succeed?

Must Have's

Bachelor’s degree with emphasis in Communication, Public Relations, Marketing, Journalism or related field.
Minimum 2+ years of professional work experience in an agency, corporate, or media setting, with an emphasis in public relations/content/brand awareness.
Experience with marketing automation systems (Salesforce and Hubspot are a plus).
Excellent written and verbal communication skills with a drive and hustle like no other.
Proficiency with social media platforms, LinkedIn, Twitter, Facebook, Google+, YouTube, and additional channels
Detail oriented with strong organizational and time management skills; able to prioritize, multitask, and meet deadlines.
Nice to Have's

SaaS start-up and/or Enterprise software experience is an asset.
B2B experience.
Passion for writing and asset creation.

If you work with us, we expect you’ll show the spirit, drive, and intellect that makes you great. We offer a challenging, team-oriented work environment, competitive remuneration and benefits, and excellent opportunities for professional and personal growth. If you believe you are up for the challenge, please consider the detailed position requirements below, and apply directly.