The Creative Director’s (CD) role is to be a source of vision, inspiration, and creative direction for the multiple account teams within a given portfolio of business. The Creative Director is responsible for helping to form strategies, shape creative vision, and liaison with the client and account teams to ensure that the creative product and its strategic goals exceed expectations of the client.
The CD is expected to be able to present and expertly articulate the strategy behind the work of any Core Creative Team (CCT) within their portfolio, as needed. He/she is the public face for the creative unit within a given portfolio and as such must possess highly refined people skills, exceptional creative talent, a personal drive for excellence in creative design and messaging, and an acute understanding of both the business goals of the office and the clients he/she services.
The CD must have a proven record of successful campaigns. The Creative director is expected to participate in and be a valuable asset to the Business Development team of that office. S/he will provide input for estimating costs, assigning teams, writing proposals and pitching new business.
Inspire and direct the creation and delivery of competitive, original, award-winning creative solution
Work directly with the Executive Creative Director (ECD) to develop creative vision for given office
Collaborate with the Associate Creative Directors (ACDs) to develop talent across all creative disciplines
Engage directly with the Client Partner (CP) and client services team to evolve and grow business within a given portfolio
Manage multiple interdisciplinary CCTs across multiple accounts within a given portfolio
Establish and maintain communications processes with cross disciplinary teams
Assist RFP planning, writing, and estimation
Provide both informal on-going performance feedback and conducts formal reviews for all staff managed
Direct and steer the development of client presentations and other important communication ensuring that it is clear, compelling and persuasive
10+ years of experience in the world of advertising and/or marketing
Demonstrates a thorough understanding of other disciplines and the value they contribute to exceptional digital communication solutions (visual design, experience design, and copywriting)
Demonstrates ability to generate revenue and nurture client via long term client relationship success
Demonstrates skill in managing fiduciary relationship including pricing, margins, discounting, cost factors, etc.
Proven ability to think strategically, with a balanced analytical and creative approach
Demonstrates excellence in interpersonal skills, especially in situations involving consensus and team building, is able to motivate staff at all levels
Ability to manage relationships with senior agency and client stakeholders
Deep knowledge and understanding of how to turn business and marketing requirements into viable programs
Requisite level of computer skills to execute the job function effectively
Experience collaborating with agency operations and finance teams
Deep knowledge of trends and innovations in the digital agency marketplace